{"id":3708,"date":"2026-04-23T11:25:16","date_gmt":"2026-04-23T04:25:16","guid":{"rendered":"https:\/\/setycamp.vn\/?p=3708"},"modified":"2026-04-23T11:25:17","modified_gmt":"2026-04-23T04:25:17","slug":"gioi-tre-dong-nam-a-va-xu-huong-tieu-dung-ben-vung-trong-ky-nguyen-so","status":"publish","type":"post","link":"https:\/\/setycamp.vn\/en\/gioi-tre-dong-nam-a-va-xu-huong-tieu-dung-ben-vung-trong-ky-nguyen-so\/","title":{"rendered":"SOUTHEAST ASIAN YOUTH AND SUSTAINABLE CONSUMPTION TRENDS IN THE DIGITAL ERA"},"content":{"rendered":"\n

GI\u1edaI TR\u1eba \u0110\u00d4NG NAM \u00c1 V\u00c0 XU H\u01af\u1edaNG TI\u00caU D\u00d9NG B\u1ec0N V\u1eeeNG TRONG K\u1ef6 NGUY\u00caN S\u1ed0<\/strong><\/h2>\n\n\n\n
    \n
  1. \u0110\u1eb7t v\u1ea5n \u0111\u1ec1<\/strong><\/li>\n<\/ol>\n\n\n\n

    Sinh ra v\u00e0 tr\u01b0\u1edfng th\u00e0nh trong k\u1ef7 nguy\u00ean d\u1eef li\u1ec7u, gi\u1edbi tr\u1ebb \u0110\u00f4ng Nam \u00c1 kh\u00f4ng ch\u1ec9 th\u1ee5 \u0111\u1ed9ng ti\u1ebfp nh\u1eadn c\u00e1c xu h\u01b0\u1edbng to\u00e0n c\u1ea7u m\u00e0 \u0111ang tr\u1ef1c ti\u1ebfp \u0111\u1ecbnh h\u00ecnh l\u1ea1i \u0111\u1ecbnh ngh\u0129a v\u1ec1 ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng. Tuy nhi\u00ean, s\u1ef1 giao thoa gi\u1eefa m\u1ed9t kinh t\u1ebf s\u1ed1 b\u00f9ng n\u1ed5, c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed lan r\u1ed9ng v\u00e0 \u00e1p l\u1ef1c bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu ng\u00e0y c\u00e0ng hi\u1ec7n h\u1eefu kh\u00f4ng v\u1eadn \u0111\u1ed9ng theo m\u1ed9t \u0111\u1ed3 th\u1ecb tuy\u1ebfn t\u00ednh \u0111i l\u00ean. Thay v\u00e0o \u0111\u00f3, b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i khi\u1ebfn ch\u00fang ta ph\u1ea3i \u0111\u1eb7t ra c\u00e2u h\u1ecfi kh\u00f4ng ch\u1ec9 l\u00e0 li\u1ec7u th\u1ebf h\u1ec7 tr\u1ebb c\u00f3 quan t\u00e2m \u0111\u1ebfn ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng hay kh\u00f4ng, m\u00e0 l\u00e0: li\u1ec7u nh\u1eadn th\u1ee9c \u0111\u00f3 c\u00f3 th\u1ef1c s\u1ef1 chuy\u1ec3n h\u00f3a th\u00e0nh h\u00e0nh \u0111\u1ed9ng? T\u01b0\u01a1ng lai c\u1ee7a ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng t\u1ea1i khu v\u1ef1c ph\u1ee5 thu\u1ed9c ph\u1ea7n l\u1edbn v\u00e0o vi\u1ec7c li\u1ec7u c\u00f4ng ngh\u1ec7 s\u1ed1 c\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ec3 ph\u1ee5c v\u1ee5 m\u1ee5c ti\u00eau ki\u1ebfn t\u1ea1o sinh th\u00e1i, hay ti\u1ebfp t\u1ee5c dung d\u01b0\u1ee1ng ch\u1ee7 ngh\u0129a ti\u00eau d\u00f9ng ng\u1eafn h\u1ea1n.<\/p>\n\n\n\n

    2. Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng c\u1ee7a gi\u1edbi tr\u1ebb \u0110\u00f4ng Nam \u00c1<\/strong>
    \u0110\u1ed1i v\u1edbi gi\u1edbi tr\u1ebb, t\u00ednh b\u1ec1n v\u1eefng \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng ti\u00eau ch\u00ed h\u00e0ng \u0111\u1ea7u chi ph\u1ed1i quy\u1ebft \u0111\u1ecbnh mua s\u1eafm, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nh\u1eadn th\u1ee9c r\u1eb1ng bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu m\u1edbi l\u00e0 m\u1ed1i \u0111e d\u1ecda to\u00e0n c\u1ea7u l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi t\u01b0\u01a1ng lai c\u1ee7a h\u1ecd, v\u01b0\u1ee3t qua c\u1ea3
    nh\u1eefng lo ng\u1ea1i v\u1ec1 l\u1ea1m ph\u00e1t hay b\u1ea5t \u1ed5n t\u00e0i ch\u00ednh.[1]<\/sup><\/a> T\u1ea1i Vi\u1ec7t Nam, 73% ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ebf h\u1ec7 Z v\u00e0 Millennials, b\u00e0y t\u1ecf quan t\u00e2m s\u00e2u s\u1eafc \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng v\u00e0 \u0111\u1ec1 cao tr\u00e1ch nhi\u1ec7m c\u00e1 nh\u00e2n trong vi\u1ec7c b\u1ea3o v\u1ec7 h\u1ec7 sinh th\u00e1i.[2]<\/sup><\/a> \u0110\u1ed3ng th\u1eddi, gen Z c\u0169ng \u0111\u1ea1i di\u1ec7n cho m\u1ed9t th\u1ebf h\u1ec7 ti\u00eau d\u00f9ng chi ti\u00eau nhi\u1ec1u h\u01a1n nh\u01b0ng \u0111\u1ed3ng th\u1eddi ch\u1ecdn l\u1ecdc h\u01a1n khi \u01b0u ti\u00ean tr\u1ea3i nghi\u1ec7m c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 minh b\u1ea1ch v\u1ec1 ngu\u1ed3n g\u1ed1c.[3]<\/sup><\/a><\/p>\n\n\n\n

      <\/ol>\n\n\n\n

      2.1. M\u00f4 h\u00ecnh ti\u00eau d\u00f9ng s\u1ed1 s\u00e1ng t\u1ea1o<\/strong>
      K\u1ef7 nguy\u00ean s\u1ed1 kh\u00f4ng ch\u1ec9 thay \u0111\u1ed5i c\u00e1ch ng\u01b0\u1eddi tr\u1ebb ngh\u0129 v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n cung c\u1ea5p cho h\u1ecd nh\u1eefng c\u00f4ng c\u1ee5 h\u1eefu hi\u1ec7u \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng m\u1ed9t c\u00e1ch thu\u1eadn ti\u1ec7n nh\u1ea5t, c\u00f4ng ngh\u1ec7 \u0111ang x\u00f3a b\u1ecf d\u1ea7n c\u00e1c r\u00e0o c\u1ea3n v\u1ec1 s\u1ef1 b\u1ea5t ti\u1ec7n v\u00e0 chi ph\u00ed. T\u1ea1i Th\u00e1i Lan, Singapore v\u00e0 H\u1ed3ng K\u00f4ng, \u1ee9ng d\u1ee5ng Yindii \u0111ang d\u1eabn \u0111\u1ea7u cu\u1ed9c chi\u1ebfn ch\u1ed1ng l\u00e3ng ph\u00ed th\u1ef1c ph\u1ea9m. Thay v\u00ec \u0111\u1ec3 nh\u1eefng ph\u1ea7n \u0103n t\u1eeb c\u00e1c nh\u00e0 h\u00e0ng, ti\u1ec7m b\u00e1nh b\u1ecb v\u1ee9t b\u1ecf v\u00e0o cu\u1ed1i ng\u00e0y, Yindii k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp ch\u00fang v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb th\u00f4ng qua n\u1ec1n t\u1ea3ng s\u1ed1 v\u1edbi m\u1ee9c gi\u00e1 gi\u1ea3m s\u00e2u.      [4]<\/sup><\/a> C\u0169ng c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn \u1ee9ng d\u1ee5ng Carousell gi\u00fap \u0111\u01a1n gi\u1ea3n h\u00f3a tr\u1ea3i nghi\u1ec7m mua b\u00e1n \u0111\u1ed3 c\u0169. Th\u00f4ng qua v\u00e0i c\u00fa ch\u1ea1m, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 k\u00e9o d\u00e0i tu\u1ed5i th\u1ecd c\u1ee7a h\u00e0ng tri\u1ec7u m\u00f3n \u0111\u1ed3, t\u1eeb qu\u1ea7n \u00e1o \u0111\u1ebfn thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed, \u0111\u1ecbnh h\u00ecnh l\u1ea1i v\u0103n h\u00f3a “secondhand”.[5]<\/sup><\/a><\/p>\n\n\n\n

      \"\"\/
      T\u00e1c \u0111\u1ed9ng c\u1ee7a Yindii trong 2025 \u0111\u00e3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng H\u1ed3ng K\u00f4ng ti\u1ebft ki\u1ec7m h\u01a1n 10 tri\u1ec7u \u0111\u00f4 la H\u1ed3ng K\u00f4ng v\u00e0 ng\u0103n ch\u1eb7n th\u1ef1c ph\u1ea9m d\u01b0 th\u1eeba b\u1ecb v\u1ee9t v\u00e0o b\u00e3i r\u00e1c<\/em><\/strong>
      Ngu\u1ed3n \u1ea3nh:       https:\/\/vietnamnews.vn\/media-outreach\/1732503\/yindii-turns-food-waste-into-value-saving-500-000-meals-in-2025.html<\/a><\/figcaption><\/figure>\n\n\n\n

      2.2. H\u00e0nh \u0111\u1ed9ng ki\u1ebfn t\u1ea1o c\u1ee7a thanh ni\u00ean v\u00e0 kh\u1edfi nghi\u1ec7p xanh<\/strong><\/p>\n\n\n\n

      Kh\u00f4ng d\u1eebng l\u1ea1i \u1edf vi\u1ec7c t\u1eadn d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng c\u00f3 s\u1eb5n \u0111\u1ec3 mua s\u1eafm th\u00f4ng minh h\u01a1n, gi\u1edbi tr\u1ebb \u0110\u00f4ng Nam \u00c1 kh\u00f4ng ch\u1ec9 ch\u1edd \u0111\u1ee3i c\u00e1c gi\u1ea3i ph\u00e1p t\u1eeb ch\u00ednh ph\u1ee7 hay doanh nghi\u1ec7p l\u1edbn m\u00e0 t\u1ef1 m\u00ecnh tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi ki\u1ebfn t\u1ea1o. Nh\u1eefng startup do gi\u1edbi tr\u1ebb d\u1eabn d\u1eaft \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p t\u1eeb th\u1eddi trang \u0111\u1ebfn n\u00f4ng nghi\u1ec7p th\u00f4ng qua c\u00e1c m\u00f4 h\u00ecnh kinh doanh \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o. Gi\u1edbi tr\u1ebb \u0110\u00f4ng Nam \u00c1 \u0111\u00e3 t\u1eeb ch\u1ed1i vai tr\u00f2 ti\u00eau d\u00f9ng th\u1ee5 \u0111\u1ed9ng v\u00e0 chuy\u1ec3n sang vai tr\u00f2 ki\u1ebfn t\u1ea1o ch\u1ee7 \u0111\u1ed9ng. Trong \u0111\u00f3, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn chu\u1ed7i d\u1ef1 \u00e1n do thanh ni\u00ean l\u00e3nh \u0111\u1ea1o trong M\u1ea1ng l\u01b0\u1edbi Global Shapers t\u1eadp trung v\u00e0o n\u00e2ng cao n\u0103ng l\u1ef1c c\u00f4ng ngh\u1ec7 v\u00e0 ki\u1ebfn th\u1ee9c v\u1ec1 k\u1ef9 thu\u1eadt s\u1ed1, \u01b0u ti\u00ean tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p th\u1ef1c ti\u1ec5n v\u1ec1 n\u0103ng l\u01b0\u1ee3ng t\u00e1i t\u1ea1o, ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. Tri\u1ebft l\u00fd c\u1ed1t l\u00f5i c\u1ee7a m\u1ea1ng l\u01b0\u1edbi d\u1ef1a tr\u00ean ni\u1ec1m tin r\u1eb1ng s\u1ef1 thay \u0111\u1ed5i th\u1ef1c ch\u1ea5t kh\u00f4ng th\u1ec3 ch\u1ec9 di\u1ec5n ra t\u1eeb tr\u00ean xu\u1ed1ng (top-down), m\u00e0 ph\u1ea3i \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y t\u1eeb d\u01b0\u1edbi l\u00ean (bottom-up) th\u00f4ng qua c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 t\u1ea1i c\u1ea5p \u0111\u1ed9 th\u00e0nh ph\u1ed1, trao quy\u1ec1n cho ng\u01b0\u1eddi tr\u1ebb. Trong giai \u0111o\u1ea1n 2024-2025, c\u1ed9ng \u0111\u1ed3ng \u0111\u00e3 th\u1ef1c hi\u1ec7n h\u01a1n 800 d\u1ef1 \u00e1n, tr\u1ef1c ti\u1ebfp h\u1ed7 tr\u1ee3 134.000 c\u00e1 nh\u00e2n v\u00e0 ti\u1ebfp c\u1eadn h\u01a1n 2,2 tri\u1ec7u ng\u01b0\u1eddi th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 v\u00e0 chi\u1ebfn d\u1ecbch c\u1ed9ng \u0111\u1ed3ng.[6]<\/sup><\/a><\/p>\n\n\n\n

      \"\"\/
      Th\u00ed nghi\u1ec7m \u201cN\u1ebfm th\u1eed kh\u00f4ng thi\u00ean v\u1ecb\u201d thu\u1ed9c s\u00e1ng ki\u1ebfn c\u1ee7a M\u1ea1ng l\u01b0\u1edbi Global Shapers Bangkok nh\u1eb1m th\u00fac \u0111\u1ea9y th\u00f3i quen ti\u00eau th\u1ee5 th\u1ee9c \u0103n b\u1ec1n v\u1eefng v\u00e0 c\u00f3 \u00fd th\u1ee9c h\u01a1n b\u1eb1ng c\u00e1ch gi\u1ea3i quy\u1ebft nh\u1eefng \u0111\u1ecbnh ki\u1ebfn \u200b\u200bth\u01b0\u1eddng \u0111\u1ecbnh h\u00ecnh nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/em><\/strong>
      Ngu\u1ed3n \u1ea3nh: <\/em>      https:\/\/www.globalshapersbangkok.org\/projects\/plant-planet<\/em><\/a><\/figcaption><\/figure>\n\n\n\n

      T\u1ea1i Vi\u1ec7t Nam, l\u00e0n s\u00f3ng kh\u1edfi nghi\u1ec7p t\u1ea1o t\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i \u0111ang n\u1edf r\u1ed9, \u0111\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng b\u1edfi c\u00e1c m\u1ea1ng l\u01b0\u1edbi h\u1ed7 tr\u1ee3 qu\u1ed1c t\u1ebf nh\u01b0 ch\u01b0\u01a1ng tr\u00ecnh \u01b0\u01a1m t\u1ea1o Youth Co:Lab (do UNDP v\u00e0 Citi Foundation \u0111\u1ed3ng s\u00e1ng l\u1eadp). Ngo\u00e0i ra, m\u1ed9t s\u1ed1 m\u00f4 h\u00ecnh kh\u1edfi nghi\u1ec7p ti\u00eau bi\u1ec3u c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 HUBTECH ASIA, m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb v\u00e0 k\u1ebft n\u1ed1i n\u00f4ng nghi\u1ec7p to\u00e0n di\u1ec7n hay n\u1ec1n t\u1ea3ng REshare h\u1ed7 tr\u1ee3 thu gom v\u00e0 x\u1eed l\u00fd qu\u1ea7n \u00e1o c\u0169 nh\u1eb1m k\u00e9o d\u00e0i v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m, g\u00f3p ph\u1ea7n gi\u1ea3m thi\u1ec3u r\u00e1c th\u1ea3i th\u1eddi trang[7]<\/sup><\/a>; \u1ee9ng d\u1ee5ng WINDOU k\u1ebft n\u1ed1i ng\u01b0\u1eddi d\u00f9ng v\u1edbi c\u00e1c \u0111i\u1ec3m t\u00e1i ch\u1ebf v\u00e0 \u1ee9ng d\u1ee5ng AI \u0111\u1ec3 t\u00ednh to\u00e1n l\u01b0\u1ee3ng carbon c\u00f3 th\u1ec3 gi\u1ea3m thi\u1ec3u th\u00f4ng qua h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3.[8]<\/sup><\/a><\/p>\n\n\n\n

      \"\"\/
      \u0110\u1ec3 \u1ee9ng d\u1ee5ng c\u1ee7a HubTech ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u1edbi nh\u00e0 n\u00f4ng, Founder Nguy\u1ec5n Thi\u00ean L\u00fd (\u00e1o \u0111en) th\u01b0\u1eddng xuy\u00ean c\u00f3 c\u00e1c chuy\u1ebfn \u0111i th\u1ef1c \u0111\u1ecba<\/em><\/strong>
      Ngu\u1ed3n \u1ea3nh: https:\/\/nhandan.vn\/nuoi-hoai-bao-de-duoc-la-chinh-minh-post793188.html<\/em><\/figcaption><\/figure>\n\n\n\n

      \u0110\u1eb7c bi\u1ec7t trong l\u0129nh v\u1ef1c d\u1ec7t may, m\u1ed9t trong nh\u1eefng ng\u00e0nh g\u00e2y \u00f4 nhi\u1ec5m nh\u1ea5t to\u00e0n c\u1ea7u. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang l\u1edbn tr\u00ean to\u00e0n c\u1ea7u (nh\u01b0 Ralph Lauren, Cotopaxi) \u0111ang \u1ee9ng d\u1ee5ng blockchain v\u00e0 AI (nh\u01b0 ph\u1ea7n m\u1ec1m Materia MX) \u0111\u1ec3 t\u00e1i c\u1ea5u tr\u00fac v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m.[9]<\/sup><\/a> D\u1ef1a tr\u00ean \u00fd t\u01b0\u1edfng \u0111\u00f3, c\u00e1c m\u00f4 h\u00ecnh kh\u1edfi nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam c\u0169ng \u00e1p d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh c\u1eaft may v\u1ea3i th\u1eeba hay gi\u1ea3i quy\u1ebft r\u00e1c th\u1ea3i nh\u01b0 m\u1ed9t s\u1ed1 m\u00f4 h\u00ecnh DELIGENT (thi\u1ebft k\u1ebf \u00e1o thun, t\u1ed1i \u01b0u quy tr\u00ecnh b\u1eb1ng AI) hay SENONIKA (thi\u1ebft k\u1ebf b\u1eb1ng AI v\u00e0 in 3D t\u1eeb r\u00e1c t\u00e1i ch\u1ebf).[10]<\/sup><\/a> Nh\u00ecn sang Philippines, Panublix n\u1ed5i l\u00ean v\u1edbi \u00fd t\u01b0\u1edfng k\u1ebft n\u1ed1i t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a sinh th\u00e1i v\u1edbi s\u1ef1 c\u00f4ng b\u1eb1ng kinh t\u1ebf x\u00e3 h\u1ed9i. Panublix l\u00e0 m\u1ed9t startup s\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i s\u1ee3i t\u1ef1 nhi\u00ean t\u1eeb d\u1ee9a v\u00e0 chu\u1ed1i \u0111\u1ec3 t\u1ea1o ra c\u00e1c lo\u1ea1i v\u1ea3i b\u1ec1n v\u1eefng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 k\u1ebft n\u1ed1i c\u00e1c ngh\u1ec7 nh\u00e2n d\u1ec7t may v\u00f9ng n\u00f4ng th\u00f4n v\u1edbi th\u1ecb tr\u01b0\u1eddng th\u1eddi trang to\u00e0n c\u1ea7u.[11]<\/sup><\/a> B\u1eb1ng c\u00e1ch n\u00e0y, Panublix \u0111\u00e3 gi\u1ea3i quy\u1ebft c\u00f9ng l\u00fac c\u00e1c v\u1ea5n \u0111\u1ec1 t\u1eeb gi\u1ea3m r\u00e1c th\u1ea3i n\u00f4ng nghi\u1ec7p, cung c\u1ea5p nguy\u00ean li\u1ec7u xanh cho ng\u00e0nh d\u1ec7t may, v\u00e0 b\u1ea3o v\u1ec7 sinh k\u1ebf cho c\u1ed9ng \u0111\u1ed3ng y\u1ebfu th\u1ebf.<\/p>\n\n\n\n

      3. Ch\u00ednh s\u00e1ch v\u0129 m\u00f4 v\u00e0 gi\u00e1o d\u1ee5c n\u00e2ng cao n\u0103ng l\u1ef1c<\/strong><\/p>\n\n\n\n

        <\/ol>\n\n\n\n

        Nh\u1eadn th\u1ee9c r\u00f5 vai tr\u00f2 h\u1ea1t nh\u00e2n c\u1ee7a thanh ni\u00ean, K\u1ebf ho\u1ea1ch c\u00f4ng t\u00e1c ASEAN v\u1ec1 Thanh ni\u00ean giai \u0111o\u1ea1n 2021-2025 \u0111\u1eb7t tr\u1ecdng t\u00e2m chi\u1ebfn l\u01b0\u1ee3c v\u00e0o ph\u00e1t tri\u1ec3n c\u00e1c h\u1ec7 th\u1ed1ng gi\u00e1o d\u1ee5c th\u00e2n thi\u1ec7n v\u1edbi \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, th\u00fac \u0111\u1ea9y thanh ni\u00ean tham gia tr\u1ef1c ti\u1ebfp v\u00e0o c\u00e1c quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh s\u00e1ch c\u1ea5p cao. B\u00e1m s\u00e1t SDG 12 trong Ch\u01b0\u01a1ng tr\u00ecnh Ngh\u1ecb s\u1ef1 2030 c\u1ee7a Li\u00ean H\u1ee3p Qu\u1ed1c, gi\u1edbi tr\u1ebb \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh s\u00e1ch m\u00e0 l\u00e0 ch\u1ee7 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i.[12]<\/sup><\/a> Tr\u00ean th\u1ef1c ti\u1ec5n, Kh\u00f4ng gian Gi\u00e1o d\u1ee5c \u0110\u1ea1i h\u1ecdc ASEAN h\u01b0\u1edbng t\u1edbi s\u1ed1 h\u00f3a n\u1ec1n gi\u00e1o d\u1ee5c, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n lu\u00e2n chuy\u1ec3n sinh vi\u00ean v\u00e0 trang b\u1ecb c\u00e1c b\u1ed9 k\u1ef9 n\u0103ng chuy\u1ec3n \u0111\u1ed5i xanh c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu.[13]<\/sup><\/a> N\u1ec1n t\u1ea3ng EcoRise t\u1ea1i \u0110\u00f4ng Nam \u00c1 \u0111ang t\u00edch h\u1ee3p gi\u00e1o d\u1ee5c kh\u00ed h\u1eadu v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh ph\u1ed5 th\u00f4ng v\u00e0 \u0111\u1ea1i h\u1ecdc, \u0111\u1eb7t n\u1ec1n t\u1ea3ng h\u1ecdc thu\u1eadt cho c\u00e1c th\u1ebf h\u1ec7 h\u00e0nh \u0111\u1ed9ng v\u1ec1 sau.[14]<\/sup><\/a> \u0110\u1ed3ng h\u00e0nh c\u00f9ng xu h\u01b0\u1edbng \u0111\u00f3, d\u1ef1 \u00e1n SETY Camp do Vi\u1ec7n Ch\u00ednh s\u00e1ch, \u0110\u1ed5i m\u1edbi v\u00e0 Khoa h\u1ecdc Li\u00ean ng\u00e0nh (IPIIS) t\u1ed5 ch\u1ee9c, d\u01b0\u1edbi s\u1ef1 t\u00e0i tr\u1ee3 t\u1eeb Qu\u1ef9 Rosa Luxemburg khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 (RLS SEA), \u0111\u00f3ng vai tr\u00f2 thi\u1ebft th\u1ef1c trong vi\u1ec7c h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau n\u00e2ng cao n\u0103ng l\u1ef1c nghi\u00ean c\u1ee9u v\u1ec1 chuy\u1ec3n \u0111\u1ed5i sinh th\u00e1i – x\u00e3 h\u1ed9i, ph\u00e1t tri\u1ec3n c\u1ed9ng \u0111\u1ed3ng v\u00e0\u00a0 t\u01b0 duy b\u1ec1n v\u1eefng cho thanh ni\u00ean.<\/p>\n\n\n\n

        4. K\u1ebft lu\u1eadn<\/strong>
        Nh\u00ecn chung, gi\u1edbi tr\u1ebb \u0110\u00f4ng Nam \u00c1 s\u1edf h\u1eefu kh\u1ea3 n\u0103ng l\u00e0m ch\u1ee7 c\u00f4ng ngh\u1ec7, nh\u1ea1y b\u00e9n v\u1edbi d\u1eef li\u1ec7u v\u00e0 c\u00f3 nh\u1eadn th\u1ee9c v\u1ec1 kh\u1ee7ng ho\u1ea3ng t\u00e0i nguy\u00ean, bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu; th\u1ebf h\u1ec7 n\u00e0y \u0111ang t\u1eebng ng\u00e0y m\u1edf r\u1ed9ng gi\u1edbi h\u1ea1n c\u1ee7a n\u1ec1n kinh t\u1ebf ti\u00eau d\u00f9ng theo h\u01b0\u1edbng c\u00f3 tr\u00e1ch nhi\u1ec7m h\u01a1n. Tuy nhi\u00ean, ti\u1ec1m n\u0103ng \u0111\u00f3 ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec7n th\u1ef1c h\u00f3a khi \u0111\u00e1p \u1ee9ng \u0111\u1ed3ng th\u1eddi: h\u1ec7 th\u1ed1ng ch\u00ednh s\u00e1ch t\u1ea1o m\u00f4i tr\u01b0\u1eddng th\u1ec3 ch\u1ebf thu\u1eadn l\u1ee3i; n\u1ec1n gi\u00e1o d\u1ee5c trang b\u1ecb n\u0103ng l\u1ef1c t\u01b0 duy h\u1ec7 th\u1ed1ng v\u00e0 k\u1ef9 n\u0103ng xanh; v\u00e0 quan tr\u1ecdng h\u01a1n c\u1ea3, n\u1ec1n t\u1ea3ng s\u1ed1 \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng ph\u1ee5c v\u1ee5 m\u1ee5c ti\u00eau ki\u1ebfn t\u1ea1o sinh th\u00e1i thay v\u00ec ti\u1ebfp t\u1ee5c khu\u1ebfch \u0111\u1ea1i ch\u1ee7 ngh\u0129a ti\u00eau d\u00f9ng ng\u1eafn h\u1ea1n. N\u1ec1n kinh t\u1ebf s\u1ed1 c\u1ee7a ASEAN ch\u1ec9 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n th\u1ecbnh v\u01b0\u1ee3ng v\u00e0 l\u00e2u d\u00e0i khi s\u1ef1 ti\u1ec7n l\u1ee3i c\u1ee7a c\u00f4ng ngh\u1ec7 \u0111i \u0111\u00f4i v\u1edbi vi\u1ec7c g\u00ecn gi\u1eef nh\u1ecbp \u0111\u1eadp t\u1ef1 nhi\u00ean c\u1ee7a tr\u00e1i \u0111\u1ea5t.<\/p>\n\n\n\n

          <\/ol>\n\n\n\n

          [1]<\/sup><\/a> NielsenIQ. (2025, November 4). Southeast Asia’s consumers are redefining value amidst headwinds, powering a $5 trillion consumption future by 2035<\/em>. NIQ.
          [2]<\/sup><\/a> Tran, M. (2024). To target younger consumers, brands need to do more for the environment<\/em>. Vietcetera.
          [3]<\/sup><\/a> NielsenIQ. (2025, November 4). Southeast Asia’s consumers are redefining value amidst headwinds, powering a $5 trillion consumption future by 2035<\/em>. NIQ.
          [4]<\/sup><\/a> Vietnam News. (2025). Yindii turns food waste into value, saving 500,000+ meals in 2025. Truy c\u1eadp t\u1eeb https:\/\/vietnamnews.vn\/media-outreach\/1732503\/yindii-turns-food-waste-into-value-saving-500-000-meals-in-2025.html<\/a> (ng\u00e0y truy c\u1eadp 18\/04\/2026)
          [5]<\/sup><\/a> Affifa. (2024). E-commerce Odyssey in Southeast Asia: Exploring Trends and Triumphs<\/em>. Cube Asia.
          [6]<\/sup><\/a> World Economic Forum. (2025). Global Shapers Community Annual Report 2024-2025<\/em>.
          [7]<\/sup><\/a> Nguy\u1ec5n H\u00e0 (2024). Nu\u00f4i ho\u00e0i b\u00e3o \u0111\u1ec3 \u0111\u01b0\u1ee3c l\u00e0 ch\u00ednh m\u00ecnh<\/em>. B\u00e1o Nh\u00e2n D\u00e2n \u0110i\u1ec7n T\u1eed.
          [8]<\/sup><\/a> Kh\u00e1nh Linh (2024). 10 student startups at Startup Wheel 2024<\/em>. Startup Wheel.
          [9]<\/sup><\/a> Gazzola, P., Pavione, E., Hillebrand, R., Vota, V., & Rosa, R. (2025). The circular economy and the role of technology in the fashion industry: A comparison of empirical evidence<\/em>. Sustainability, 17(7), 3104. https:\/\/doi.org\/10.3390\/su17073104<\/a>
          [10]<\/sup><\/a> Kh\u00e1nh Linh (2024). 10 student startups at Startup Wheel 2024<\/em>. Startup Wheel.
          [11]<\/sup><\/a> World Intellectual Property Organization. (2022). Well-knit: building a stable platform for sustainable fashion in Southeast Asia. WIPO<\/em>.
          [12]<\/sup><\/a> The ASEAN Secretariat. (2022). ASEAN work plan on youth 2021-2025<\/em>. The ASEAN Secretariat, Jakarta.
          [13]<\/sup><\/a> ASEAN. (2022). Roadmap on the ASEAN higher education space 2025<\/em>.
          [14]<\/sup><\/a> INTI International University. (n.d.). EcoRise Southeast Asia 2025<\/em>. https:\/\/newinti.edu.my\/esg\/index.php\/home-ecorise-copy\/<\/p>\n\n\n\n

          English below:<\/strong><\/p>\n\n\n\n

          Southeast Asian Youth and Sustainable Consumption Trends in the Digital Era<\/strong><\/h2>\n\n\n\n

          1.Introduction<\/strong><\/h3>\n\n\n\n

          Born and raised in the era of data, young people across Southeast Asia are not merely passive recipients of global trends; they are actively redefining what sustainable consumption means. Yet the intersection of a rapidly expanding digital economy, proliferating e-commerce platforms, and intensifying climate pressures does not follow a simple upward trajectory. This complex landscape compels us to move beyond asking whether younger generations care about sustainable consumption and to confront a more fundamental question: does environmental awareness actually translate into behavioral change? The future of sustainable consumption in the region hinges largely on whether digital technologies are purposefully directed toward ecological value creation or whether they continue to entrench short-term consumerism.<\/p>\n\n\n\n

          2. Sustainable Consumption Trends Among Southeast Asian Youth<\/strong><\/h3>\n\n\n\n

          Among young demographics, sustainability has emerged as a primary determinant in purchasing behavior, driven by the consensus that climate change poses the most profound global threat to their future superseding concerns over inflation or financial volatility. In Vietnam, 73% of consumers, particularly Generation Z and Millennials, exhibit deep concern for environmental integrity, increasingly emphasizing personal accountability in ecological preservation.<\/p>\n\n\n\n

          2.1 Innovative Digital Consumption Models<\/strong><\/h4>\n\n\n\n

          The digital era has not only transformed how young people conceptualize products but has also equipped them with effective tools to adopt sustainable behaviours with unprecedented ease. Technology is progressively dismantling the barriers of inconvenience and cost that once impeded more responsible consumption. In Thailand, Singapore, and Hong Kong, the Yindii application is at the forefront of the fight against food waste. Rather than allowing surplus meals from restaurants and bakeries to be discarded at the end of each day, Yindii directly connects these offerings to young consumers via a digital platform at significantly reduced prices. Alongside such initiatives, the platform Carousell has substantially simplified the second-hand marketplace experience. Through a few taps, users can extend the lifespan of millions of items from clothing to electronics, actively reshaping the cultural perception of pre-owned goods.<\/p>\n\n\n\n

          \"\"\/
          Yindii’s 2025 impact: users in Hong Kong saved more than HKD 10 million and prevented surplus food from reaching the landfill.<\/em><\/strong>
          Image source:\u00a0<\/em>          https:\/\/vietnamnews.vn\/media-outreach\/1732503\/yindii-turns-food-waste-into-value-saving-500-000-meals-in-2025.html<\/em><\/a><\/figcaption><\/figure>\n\n\n\n

          2.2 Youth-Led Action and Green Entrepreneurship<\/strong><\/h4>\n\n\n\n

          What distinguishes Southeast Asian youth is not merely their capacity to leverage existing platforms for smarter purchasing decisions, but their refusal to wait for solutions from governments or large corporations. Increasingly, young people are positioning themselves as architects of change. Youth-led startups are reshaping industries from fashion to agriculture through innovative and impact-driven business models, marking a decisive shift from passive consumption to active co-creation. Notable among these are the youth-led initiatives within the Global Shapers Community, which focus on enhancing technological capacity and digital literacy, with a priority on implementing practical solutions for renewable energy and sustainable development. The core philosophy of this network is rooted in the belief that substantive change cannot occur solely top-down; it must be catalysed through bottom-up action at the city level, with young people as empowered agents. Between 2024 and 2025, the network implemented more than 800 projects, directly supported 134,000 individuals, and reached over 2.2 million people through digital platforms and community campaigns.<\/p>\n\n\n\n

          \"\"\/
          The “Blind Tasting” experiment, an initiative of the Global Shapers Bangkok Hub promotes more sustainable and mindful food consumption by challenging the preconceptions that typically shape consumer behavior.<\/em><\/strong>
          Image source:<\/em>           https:\/\/www.globalshapersbangkok.org\/projects\/plant-planet<\/em><\/a><\/figcaption><\/figure>\n\n\n\n

          In Vietnam, a flourishing wave of social impact startups is being nurtured by international support networks, most notably the Youth Co:Lab incubation program, co-founded by UNDP and the Citi Foundation. Among the emerging models, HUBTECH ASIA offers a comprehensive agricultural management and connectivity platform; REshare facilitates the collection and processing of used clothing to extend product lifecycles and reduce fashion waste; and WINDOU connects users with recycling points while employing AI to calculate the carbon reductions achievable through specific individual actions.<\/p>\n\n\n\n

          \"\"\/
          To ensure HubTech’s application functions effectively for farmers, Founder Nguy\u1ec5n Thi\u00ean L\u00fd (in black) conducts regular field visits.<\/em><\/strong>
          Image source:<\/em>           https:\/\/nhandan.vn\/nuoi-hoai-bao-de-duoc-la-chinh-minh-post793188.html<\/em><\/a><\/figcaption><\/figure>\n\n\n\n

          The textile and garment sector among the most polluting industries globally offers particularly instructive examples of this innovation dynamic. Major international fashion brands such as Ralph Lauren and Cotopaxi are deploying blockchain and AI-powered tools (including software such as Materia MX) to restructure product lifecycles.Inspired by these concepts, Vietnamese startups are also applying artificial intelligence to optimise cutting processes and minimise fabric waste. Examples include DELIGENT, which uses AI to streamline T-shirt design and production workflows, and SENONIKA, which employs AI-driven design and 3D printing using recycled waste materials.
          In the Philippines, Panublix has emerged as a compelling model integrating ecological sustainability with socio-economic equity. The startup uses natural fibres derived from pineapple and banana plants to produce sustainable textiles, while developing a digital platform to connect rural artisan weavers with global fashion markets. In doing so, Panublix simultaneously addresses agricultural waste reduction, the supply of sustainable raw materials for the textile sector, and the protection of livelihoods within vulnerable communities.<\/p>\n\n\n\n

          <\/a>3. Macro-policy and Capacity-Building Education<\/strong><\/h3>\n\n\n\n

          While the behavioral shift among the youth is a positive indicator, transforming this trend into a sustainable eco-social transition for society as a whole requires a supportive ecosystem spanning policy, education, and technical infrastructure.
          Recognising the central role of young people, the ASEAN Work Plan on Youth 2021\u20132025 places strategic emphasis on developing innovation-friendly education systems and enabling youth to participate directly in high-level policy decision-making processes. In alignment with SDG 12 of the United Nations 2030 Agenda for Sustainable Development, young people are positioned not merely as subjects of policy, but as the principal agents of transition.
          In practice, the ASEAN Higher Education Space is advancing the digital transformation of education, facilitating student mobility across the region, and equipping graduates with the green transition competencies required to navigate climate change. In parallel, the EcoRise platform in Southeast Asia is integrating climate education into secondary and tertiary curricula, establishing an academic foundation from which future generations of sustainability-oriented actors can emerge. Contributing to this momentum, the SETY Camp project organised by the Institute of Policy Innovation and Interdisciplinary Sciences (IPIIS) and supported by the Rosa Luxemburg Stiftung Southeast Asia (RLS SEA) plays a concrete role in strengthening young people’s research capacity in eco-social transition, community development, and systems-oriented sustainability thinking.<\/p>\n\n\n\n

          <\/a>4. Conclusion<\/strong><\/h3>\n\n\n\n

          Southeast Asian youth demonstrate a distinctive combination of technological fluency, data literacy, and awareness of resource scarcity and climate change; this generation is continuously expanding the boundaries of the consumer economy toward greater responsibility. Yet this potential can only be fully realised through the simultaneous fulfilment of three enabling conditions: policy frameworks that establish conducive institutional environments; education systems that cultivate systems thinking and green competencies; and, most critically, digital platforms that are deliberately oriented toward ecological value creation rather than the amplification of short-term consumerism. ASEAN’s digital economy can only achieve genuine and lasting prosperity when the convenience offered by technology is aligned with the preservation of the planet’s natural rhythms.<\/p>\n","protected":false},"excerpt":{"rendered":"

          GI\u1edaI TR\u1eba \u0110\u00d4NG NAM \u00c1 V\u00c0 XU H\u01af\u1edaNG TI\u00caU D\u00d9NG B\u1ec0N V\u1eeeNG TRONG K\u1ef6 NGUY\u00caN S\u1ed0 Sinh ra v\u00e0 tr\u01b0\u1edfng th\u00e0nh trong k\u1ef7 nguy\u00ean d\u1eef li\u1ec7u, gi\u1edbi tr\u1ebb \u0110\u00f4ng Nam \u00c1 kh\u00f4ng ch\u1ec9 th\u1ee5 \u0111\u1ed9ng ti\u1ebfp nh\u1eadn c\u00e1c xu h\u01b0\u1edbng to\u00e0n c\u1ea7u m\u00e0 \u0111ang tr\u1ef1c ti\u1ebfp \u0111\u1ecbnh h\u00ecnh l\u1ea1i \u0111\u1ecbnh ngh\u0129a v\u1ec1 ti\u00eau d\u00f9ng b\u1ec1n […]<\/p>\n","protected":false},"author":2,"featured_media":3710,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,18,17],"tags":[59,118,48,116,64,58,43],"class_list":["post-3708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-recent-blogs","category-our-blog","tag-chuyen-doi-sinh-thai-xa-hoi","tag-green-consumer","tag-hoc-vien","tag-mua-sam-xanh","tag-netzero","tag-set","tag-setycamp"],"_links":{"self":[{"href":"https:\/\/setycamp.vn\/en\/wp-json\/wp\/v2\/posts\/3708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/setycamp.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/setycamp.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/setycamp.vn\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/setycamp.vn\/en\/wp-json\/wp\/v2\/comments?post=3708"}],"version-history":[{"count":1,"href":"https:\/\/setycamp.vn\/en\/wp-json\/wp\/v2\/posts\/3708\/revisions"}],"predecessor-version":[{"id":3711,"href":"https:\/\/setycamp.vn\/en\/wp-json\/wp\/v2\/posts\/3708\/revisions\/3711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/setycamp.vn\/en\/wp-json\/wp\/v2\/media\/3710"}],"wp:attachment":[{"href":"https:\/\/setycamp.vn\/en\/wp-json\/wp\/v2\/media?parent=3708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/setycamp.vn\/en\/wp-json\/wp\/v2\/categories?post=3708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/setycamp.vn\/en\/wp-json\/wp\/v2\/tags?post=3708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}