{"id":3511,"date":"2025-08-21T09:30:00","date_gmt":"2025-08-21T02:30:00","guid":{"rendered":"https:\/\/setycamp.vn\/?p=3511"},"modified":"2025-10-13T11:18:53","modified_gmt":"2025-10-13T04:18:53","slug":"gen-z-va-hanh-trinh-kien-tao-nhung-du-an-xanh","status":"publish","type":"post","link":"https:\/\/setycamp.vn\/en\/gen-z-va-hanh-trinh-kien-tao-nhung-du-an-xanh\/","title":{"rendered":"Gen Z v\u00e0 h\u00e0nh tr\u00ecnh ki\u1ebfn t\u1ea1o nh\u1eefng d\u1ef1 \u00e1n xanh"},"content":{"rendered":"

Gen Z v\u00e0 h\u00e0nh tr\u00ecnh ki\u1ebfn t\u1ea1o nh\u1eefng d\u1ef1 \u00e1n xanh<\/strong><\/h2>\n\n\n\n

M\u1edf \u0111\u1ea7u:<\/h2>\n\n\n\n

Gen Z, nh\u1eefng ng\u01b0\u1eddi sinh ra trong giai \u0111o\u1ea1n 1995 \u2013 2010, \u0111\u01b0\u1ee3c xem l\u00e0 \u201cb\u1ea3n \u0111\u1ecba s\u1ed1\u201d khi l\u1edbn l\u00ean c\u00f9ng internet, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 x\u1eed l\u00fd \u0111\u1ed3ng th\u1eddi nhi\u1ec1u ngu\u1ed3n th\u00f4ng tin \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t th\u1ebf h\u1ec7 c\u00f3 t\u01b0 duy si\u00eau nh\u1eadn th\u1ee9c (hypercognitive), linh ho\u1ea1t trong vi\u1ec7c k\u1ebft h\u1ee3p gi\u1eefa tr\u1ea3i nghi\u1ec7m th\u1ef1c v\u00e0 \u1ea3o. \u0110\u1eb7c \u0111i\u1ec3m n\u00e0y gi\u00fap h\u1ecd h\u00ecnh th\u00e0nh nh\u1eefng g\u00f3c nh\u00ecn m\u1edbi m\u1ebb, nh\u1ea1y b\u00e9n tr\u01b0\u1edbc c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng.
M\u1ed9t kh\u1ea3o s\u00e1t ti\u00eau bi\u1ec3u t\u1ea1i Brazil do McKinsey v\u00e0 Box 1824 th\u1ef1c hi\u1ec7n n\u0103m 2018 cho th\u1ea5y, Gen Z \u2013 chi\u1ebfm kho\u1ea3ng 20% d\u00e2n s\u1ed1 \u2013 kh\u00f4ng ch\u1ec9 c\u00f3 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh \u0111\u1ebfn h\u00e0nh vi ti\u00eau d\u00f9ng, m\u00e0 c\u00f2n lan t\u1ecfa h\u1ec7 gi\u00e1 tr\u1ecb m\u1edbi d\u1ef1a tr\u00ean vi\u1ec7c t\u00ecm ki\u1ebfm s\u1ef1 th\u1eadt. B\u1ed1n h\u00e0nh vi c\u1ed1t l\u00f5i n\u1ed5i b\u1eadt c\u1ee7a th\u1ebf h\u1ec7 n\u00e0y l\u00e0: \u0111\u1ec1 cao s\u1ef1 th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n thay v\u00ec ch\u1ea5p nh\u1eadn c\u00e1c \u201cnh\u00e3n d\u00e1n\u201d, bi\u1ebft c\u00e1ch t\u1ef1 t\u1ea1o \u0111\u1ed9ng l\u1ef1c, tin t\u01b0\u1edfng \u0111\u1ed1i tho\u1ea1i trong gi\u1ea3i quy\u1ebft xung \u0111\u1ed9t v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean t\u00ednh th\u1ef1c d\u1ee5ng. Ch\u00ednh v\u00ec v\u1eady, Gen Z \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cTrue Gen \u2013 Th\u1ebf h\u1ec7 \u0111\u00edch th\u1ef1c\u201d, kh\u00e1c bi\u1ec7t v\u1edbi Millennials \u2013 th\u1ebf h\u1ec7 tr\u01b0\u1edbc g\u1eafn li\u1ec1n v\u1edbi ch\u1ee7 ngh\u0129a c\u00e1 nh\u00e2n v\u00e0 l\u00fd t\u01b0\u1edfng h\u00f3a b\u1ea3n th\u00e2n. V\u1edbi b\u1ea3n s\u1eafc \u0111\u00f3, Gen Z \u0111ang d\u1ea7n tr\u1edf th\u00e0nh th\u1ebf h\u1ec7 ti\u00ean phong, kh\u00f4ng ch\u1ec9 trong ti\u00eau d\u00f9ng m\u00e0 c\u00f2n trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh c\u00e1c xu h\u01b0\u1edbng s\u1ed1ng m\u1edbi, \u0111\u1eb7c bi\u1ec7t l\u00e0 l\u1ed1i s\u1ed1ng xanh \u2013 n\u01a1i tr\u00e1ch nhi\u1ec7m v\u1edbi m\u00f4i tr\u01b0\u1eddng g\u1eafn li\u1ec1n v\u1edbi b\u1ea3n s\u1eafc c\u00e1 nh\u00e2n v\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n

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C\u00e1c b\u1ea1n tr\u1ebb \u0111ang th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch “H\u00e3y l\u00e0m s\u1ea1ch bi\u1ec3n”
<\/strong>(https:\/\/newstarpaper.vn\/wp-content\/uploads\/2022\/06\/gen-z-bao-ve-moi-truong-1.jpg<\/a> )<\/figcaption><\/figure>\n\n\n\n

1. C\u00e1c \u00fd t\u01b0\u1edfng \u0111\u1ec1u b\u1eaft \u0111\u1ea7u t\u1eeb l\u1ed1i s\u1ed1ng xanh:<\/strong><\/h2>\n\n\n\n

Gen Z \u0111ang ng\u00e0y c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 th\u1ebf h\u1ec7 ti\u00ean phong trong vi\u1ec7c ki\u1ebfn t\u1ea1o nh\u1eefng thay \u0111\u1ed5i t\u00edch c\u1ef1c cho x\u00e3 h\u1ed9i, \u0111\u1eb7c bi\u1ec7t \u1edf l\u0129nh v\u1ef1c m\u00f4i tr\u01b0\u1eddng. Kh\u00e1c v\u1edbi nh\u1eefng th\u1ebf h\u1ec7 tr\u01b0\u1edbc, m\u1ed1i quan t\u00e2m c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf m\u1ee9c nh\u1eadn th\u1ee9c hay kh\u1ea9u hi\u1ec7u, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong b\u1ea3n s\u1eafc c\u00e1 nh\u00e2n v\u00e0 l\u1ed1i s\u1ed1ng h\u00e0ng ng\u00e0y. S\u1ef1 \u201cxanh h\u00f3a b\u1ea3n th\u00e2n\u201d \u0111\u1ed1i v\u1edbi Gen Z kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t tr\u00e0o l\u01b0u ng\u1eafn h\u1ea1n, m\u00e0 \u0111\u01b0\u1ee3c h\u1ecd ti\u1ebfp c\u1eadn nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ec3 th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb s\u1ed1ng, g\u1eafn k\u1ebft tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u1edbi phong c\u00e1ch ri\u00eang. \u1ede th\u1ebf h\u1ec7 n\u00e0y, c\u00e1c l\u1ef1a ch\u1ecdn ti\u00eau d\u00f9ng, c\u00e1ch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, th\u1eadm ch\u00ed c\u1ea3 th\u00f3i quen gi\u1ea3i tr\u00ed \u0111\u1ec1u g\u1eafn li\u1ec1n v\u1edbi \u00fd th\u1ee9c b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng v\u00e0 kh\u00e1t v\u1ecdng t\u1ea1o ra \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng. M\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng nh\u1ea5t m\u1ed1i quan t\u00e2m xanh c\u1ee7a Gen Z l\u00e0 th\u1eddi trang. N\u1ebfu Millennials t\u1eebng b\u1ecb ch\u1ec9 tr\u00edch v\u00ec l\u00e0 \u201cth\u1ebf h\u1ec7 fast fashion\u201d th\u00ec Gen Z l\u1ea1i ch\u1ecdn c\u00e1ch ph\u1ea3n \u1ee9ng b\u1eb1ng vi\u1ec7c \u1ee7ng h\u1ed9 th\u1eddi trang b\u1ec1n v\u1eefng. C\u00e1c tr\u00e0o l\u01b0u nh\u01b0 \u201cthrift shopping\u201d (s\u0103n \u0111\u1ed3 second-hand), DIY (t\u1ef1 t\u00e1i ch\u1ebf v\u00e0 s\u00e1ng t\u1ea1o qu\u1ea7n \u00e1o c\u0169), hay vi\u1ec7c \u01b0u ti\u00ean th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng nguy\u00ean li\u1ec7u th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng \u0111\u1ec1u xu\u1ea5t ph\u00e1t t\u1eeb s\u1ef1 l\u1ef1a ch\u1ecdn c\u00f3 \u00fd th\u1ee9c c\u1ee7a th\u1ebf h\u1ec7 n\u00e0y. Vi\u1ec7c m\u1eb7c \u0111\u1ed3 second-hand \u0111\u1ed1i v\u1edbi Gen Z kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed, m\u00e0 c\u00f2n tr\u1edf th\u00e0nh m\u1ed9t tuy\u00ean ng\u00f4n v\u1ec1 phong c\u00e1ch c\u00e1 nh\u00e2n v\u00e0 tr\u00e1ch nhi\u1ec7m m\u00f4i tr\u01b0\u1eddng.<\/p>\n\n\n\n

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Gen Z m\u00ea s\u1eafm \u0111\u1ed3 second hand<\/strong>
https:\/\/cdn2.tuoitre.vn\/thumb_w\/1200\/471584752817336320\/2024\/7\/17\/anh-do-secondhand-1-17211884104041089825344.jpg<\/a><\/figcaption><\/figure>\n\n\n\n

Kh\u00f4ng ch\u1ec9 trong th\u1eddi trang, s\u1ef1 quan t\u00e2m c\u1ee7a Gen Z t\u1edbi m\u00f4i tr\u01b0\u1eddng c\u00f2n th\u1ec3 hi\u1ec7n r\u00f5 trong h\u00e0nh vi ti\u00eau d\u00f9ng n\u00f3i chung. Kh\u1ea3o s\u00e1t c\u1ee7a First Sight (2022) cho th\u1ea5y 75 % Gen Z \u01b0u ti\u00ean mua s\u1eafm b\u1ec1n v\u1eefng h\u01a1n l\u00e0 theo t\u00ean th\u01b0\u01a1ng hi\u1ec7u, m\u1ed9t t\u1ef7 l\u1ec7 cao h\u01a1n h\u1eb3n c\u00e1c th\u1ebf h\u1ec7 kh\u00e1c, th\u1ec3 hi\u1ec7n r\u00f5 h\u1ecd \u0111\u1eb7t tr\u00e1ch nhi\u1ec7m m\u00f4i tr\u01b0\u1eddng l\u00ean tr\u00ean c\u00e1c gi\u00e1 tr\u1ecb ph\u00f9 phi\u1ebfm kh\u00e1c. Xu h\u01b0\u1edbng n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh t\u1ea1i Vi\u1ec7t Nam, khi c\u00e1c b\u1ea1n tr\u1ebb ch\u1ee7 \u0111\u1ed9ng l\u1ef1a ch\u1ecdn th\u1ef1c ph\u1ea9m h\u1eefu c\u01a1, m\u1ef9 ph\u1ea9m thu\u1ea7n chay, s\u1ea3n ph\u1ea9m c\u00f3 bao b\u00ec th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 \u1ee7ng h\u1ed9 c\u00e1c doanh nghi\u1ec7p xanh. B\u00e1o c\u00e1o t\u1eeb First Insight ghi nh\u1eadn c\u0169ng ghi nh\u1eadn 62% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Gen Z \u01b0u ti\u00ean th\u01b0\u01a1ng hi\u1ec7u xanh, v\u00e0 73 % s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u h\u01a1n cho s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng. Ngo\u00e0i th\u1eddi trang, Gen Z c\u0169ng n\u1ed5i b\u1eadt trong c\u00e1c xu h\u01b0\u1edbng s\u1ed1ng t\u1ed1i gi\u1ea3n \u2013 gi\u1ea3m thi\u1ec3u r\u00e1c th\u1ea3i (zero waste). H\u1ecd chung tay lo\u1ea1i b\u1ecf \u0111\u1ed3 nh\u1ef1a d\u00f9ng m\u1ed9t l\u1ea7n, mang theo b\u00ecnh n\u01b0\u1edbc, d\u00f9ng t\u00fai v\u1ea3i, v\u00e0 lan t\u1ecfa hashtag nh\u01b0 #zerowaste hay #plasticfree tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Xu h\u01b0\u1edbng n\u00e0y ch\u1eb3ng nh\u1eefng l\u00e0 h\u00e0nh \u0111\u1ed9ng c\u00e1 nh\u00e2n, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t phong c\u00e1ch lan t\u1ecfa r\u1ed9ng r\u00e3i qua n\u1ec1n t\u1ea3ng s\u1ed1.
\u0110\u1eb7c bi\u1ec7t, Gen Z kh\u00f4ng d\u1eebng l\u1ea1i \u1edf nh\u1eefng thay \u0111\u1ed5i c\u00e1 nh\u00e2n m\u00e0 c\u00f2n ch\u1ee7 \u0111\u1ed9ng tham gia c\u00e1c d\u1ef1 \u00e1n c\u1ed9ng \u0111\u1ed3ng v\u00e0 chi\u1ebfn d\u1ecbch x\u00e3 h\u1ed9i. Phong tr\u00e0o Fridays for Future do Greta Thunberg kh\u1edfi x\u01b0\u1edbng \u0111\u00e3 thu h\u00fat h\u00e0ng tri\u1ec7u h\u1ecdc sinh, sinh vi\u00ean tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi xu\u1ed1ng \u0111\u01b0\u1eddng v\u00ec kh\u00ed h\u1eadu, trong \u0111\u00f3 Gen Z gi\u1eef vai tr\u00f2 trung t\u00e2m. T\u1ea1i Vi\u1ec7t Nam, c\u00e1c s\u00e1ng ki\u1ebfn nh\u01b0 \u201cGreen Gen Z\u201d, \u201cS\u1ed1ng xanh m\u1ed7i ng\u00e0y\u201d, hay ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c c\u00e2u l\u1ea1c b\u1ed9 m\u00f4i tr\u01b0\u1eddng trong tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc (v\u00ed d\u1ee5: GreenHub, ECO Vietnam Group, c\u00e1c d\u1ef1 \u00e1n theo tinh th\u1ea7n 6R \u2013 Refuse, Reduce, Reuse, Recycle, Repair, Rot) l\u00e0 minh ch\u1ee9ng cho s\u1ef1 ch\u1ee7 \u0111\u1ed9ng nh\u1eadp cu\u1ed9c c\u1ee7a th\u1ebf h\u1ec7 tr\u1ebb. H\u1ecd coi vi\u1ec7c tham gia d\u1ef1 \u00e1n xanh kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t h\u00e0nh \u0111\u1ed9ng tr\u00e1ch nhi\u1ec7m, m\u00e0 c\u00f2n l\u00e0 c\u00e1ch \u0111\u1ec3 k\u1ebft n\u1ed1i c\u1ed9ng \u0111\u1ed3ng, h\u1ecdc h\u1ecfi k\u1ef9 n\u0103ng v\u00e0 lan t\u1ecfa gi\u00e1 tr\u1ecb s\u1ed1ng.<\/p>\n\n\n\n

T\u1eeb nh\u1eefng th\u1ef1c h\u00e0nh tr\u00ean, c\u00f3 th\u1ec3 th\u1ea5y Gen Z \u0111\u00e3 \u0111\u01b0a vi\u1ec7c \u201cxanh h\u00f3a b\u1ea3n th\u00e2n\u201d l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi, n\u01a1i m\u00f4i tr\u01b0\u1eddng g\u1eafn li\u1ec1n v\u1edbi b\u1ea3n s\u1eafc c\u00e1 nh\u00e2n v\u00e0 s\u1ef1 kh\u1eb3ng \u0111\u1ecbnh th\u1ebf h\u1ec7. S\u1ed1ng xanh kh\u00f4ng c\u00f2n b\u1ecb nh\u00ecn nh\u1eadn nh\u01b0 m\u1ed9t ngh\u0129a v\u1ee5 hay tr\u00e1ch nhi\u1ec7m \u0111\u01a1n thu\u1ea7n, m\u00e0 tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn ch\u1ee7 \u0111\u1ed9ng, t\u1ef1 nguy\u1ec7n v\u00e0 th\u1eadm ch\u00ed th\u1eddi th\u01b0\u1ee3ng. Ch\u00ednh s\u1ef1 thay \u0111\u1ed5i n\u00e0y \u0111\u00e3 th\u00f4i th\u00fac Gen Z kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf l\u1ed1i s\u1ed1ng c\u00e1 nh\u00e2n, m\u00e0 c\u00f2n m\u1edf r\u1ed9ng ra c\u1ed9ng \u0111\u1ed3ng th\u00f4ng qua nh\u1eefng d\u1ef1 \u00e1n xanh, t\u1ea1o n\u00ean s\u1ee9c lan t\u1ecfa v\u00e0 t\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i r\u1ed9ng l\u1edbn h\u01a1n.<\/p>\n\n\n\n

2. Lan t\u1ecfa l\u1ed1i s\u1ed1ng xanh t\u1edbi c\u1ed9ng \u0111\u1ed3ng qua c\u00e1c d\u1ef1 \u00e1n xanh:<\/strong><\/h2>\n\n\n\n

N\u1ebfu \u1edf c\u1ea5p \u0111\u1ed9 c\u00e1 nh\u00e2n, Gen Z \u0111\u00e3 cho th\u1ea5y s\u1ef1 thay \u0111\u1ed5i trong l\u1ef1a ch\u1ecdn ti\u00eau d\u00f9ng v\u00e0 phong c\u00e1ch s\u1ed1ng h\u01b0\u1edbng t\u1edbi xanh h\u00f3a, th\u00ec m\u1ed9t xu th\u1ebf \u0111\u00e1ng ch\u00fa \u00fd h\u01a1n ch\u00ednh l\u00e0 vi\u1ec7c h\u1ecd t\u00ecm c\u00e1ch lan t\u1ecfa nh\u1eefng thay \u0111\u1ed5i n\u00e0y ra c\u1ed9ng \u0111\u1ed3ng. Th\u1ebf h\u1ec7 tr\u1ebb kh\u00f4ng ch\u1ec9 mu\u1ed1n \u201cs\u1ed1ng xanh cho ri\u00eang m\u00ecnh\u201d m\u00e0 c\u00f2n mong mu\u1ed1n l\u1ed1i s\u1ed1ng \u0111\u00f3 \u0111\u01b0\u1ee3c c\u1ed9ng h\u01b0\u1edfng, tr\u1edf th\u00e0nh th\u00f3i quen c\u1ee7a t\u1eadp th\u1ec3. Ch\u00ednh tinh th\u1ea7n h\u00e0nh \u0111\u1ed9ng v\u00e0 kh\u00e1t v\u1ecdng t\u1ea1o ra t\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i \u0111\u00e3 th\u00fac \u0111\u1ea9y nhi\u1ec1u d\u1ef1 \u00e1n xanh do Gen Z kh\u1edfi x\u01b0\u1edbng ho\u1eb7c tham gia, t\u1eeb quy m\u00f4 \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ebfn qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n

M\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u \u1edf t\u1ea7m qu\u1ed1c t\u1ebf l\u00e0 phong tr\u00e0o Fridays for Future, kh\u1edfi ngu\u1ed3n t\u1eeb h\u00e0nh \u0111\u1ed9ng c\u00e1 nh\u00e2n c\u1ee7a Greta Thunberg, m\u1ed9t n\u1eef sinh Gen Z ng\u01b0\u1eddi Th\u1ee5y \u0110i\u1ec3n. Vi\u1ec7c Greta ki\u00ean tr\u00ec bi\u1ec3u t\u00ecnh v\u00ec kh\u00ed h\u1eadu tr\u01b0\u1edbc Qu\u1ed1c h\u1ed9i Th\u1ee5y \u0110i\u1ec3n \u0111\u00e3 nhanh ch\u00f3ng truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 bi\u1ebfn th\u00e0nh phong tr\u00e0o to\u00e0n c\u1ea7u, v\u1edbi h\u00e0ng tri\u1ec7u h\u1ecdc sinh, sinh vi\u00ean \u1edf h\u01a1n 150 qu\u1ed1c gia xu\u1ed1ng \u0111\u01b0\u1eddng k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng kh\u00ed h\u1eadu. D\u1ef1 \u00e1n n\u00e0y cho th\u1ea5y Gen Z c\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng nh\u1eefng h\u00e0nh \u0111\u1ed9ng nh\u1ecf \u0111\u1ec3 kh\u1edfi t\u1ea1o s\u1ef1 lan t\u1ecfa r\u1ed9ng l\u1edbn, \u0111\u1ed3ng th\u1eddi ch\u1ee9ng minh s\u1ee9c m\u1ea1nh k\u1ebft n\u1ed1i v\u00e0 truy\u1ec1n th\u00f4ng c\u1ee7a th\u1ebf h\u1ec7 tr\u1ebb trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh c\u00e1c phong tr\u00e0o to\u00e0n c\u1ea7u, Gen Z c\u0169ng s\u00e1ng t\u1ea1o nhi\u1ec1u h\u00ecnh th\u1ee9c d\u1ef1 \u00e1n g\u1ea7n g\u0169i h\u01a1n v\u1edbi \u0111\u1eddi s\u1ed1ng th\u01b0\u1eddng ng\u00e0y, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c startup th\u1eddi trang t\u00e1i ch\u1ebf, \u1ee9ng d\u1ee5ng gi\u1ea3m r\u00e1c th\u1ea3i th\u1ef1c ph\u1ea9m, hay c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng s\u1ed1 h\u01b0\u1edbng d\u1eabn s\u1ed1ng t\u1ed1i gi\u1ea3n, s\u1ed1ng kh\u00f4ng r\u00e1c th\u1ea3i. Nh\u1eefng d\u1ef1 \u00e1n n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o ra gi\u1ea3i ph\u00e1p tr\u1ef1c ti\u1ebfp \u0111\u1ec3 h\u1ea1n ch\u1ebf t\u00e1c \u0111\u1ed9ng x\u1ea5u t\u1edbi m\u00f4i tr\u01b0\u1eddng, m\u00e0 c\u00f2n khuy\u1ebfn kh\u00edch c\u1ed9ng \u0111\u1ed3ng ti\u00eau d\u00f9ng theo h\u01b0\u1edbng c\u00f3 tr\u00e1ch nhi\u1ec7m h\u01a1n. \u0110\u00e1ng ch\u00fa \u00fd, nhi\u1ec1u d\u1ef1 \u00e1n c\u1ee7a Gen Z ch\u1ecdn n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0m \u201cc\u00e1nh tay n\u1ed1i d\u00e0i\u201d \u0111\u1ec3 lan t\u1ecfa, bi\u1ebfn th\u00f4ng \u0111i\u1ec7p xanh th\u00e0nh xu h\u01b0\u1edbng v\u00e0 tr\u00e0o l\u01b0u ph\u1ed5 bi\u1ebfn trong gi\u1edbi tr\u1ebb.<\/p>\n\n\n\n

T\u1ea1i Vi\u1ec7t Nam, chi\u1ebfn d\u1ecbch \u201c7 ng\u00e0y s\u1ed1ng xanh\u201d do d\u1ef1 \u00e1n Green Fair kh\u1edfi \u0111\u1ed9ng \u0111\u00e3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb c\u1ed9ng \u0111\u1ed3ng sinh vi\u00ean v\u00e0 nhanh ch\u00f3ng lan t\u1ecfa th\u00e0nh m\u1ed9t th\u1eed th\u00e1ch tr\u1ef1c tuy\u1ebfn, thu h\u00fat h\u00e0ng ngh\u00ecn ng\u01b0\u1eddi tham gia. V\u1edbi h\u00ecnh th\u1ee9c \u0111\u01a1n gi\u1ea3n \u2013 m\u1ed7i ng\u00e0y m\u1ed9t h\u00e0nh \u0111\u1ed9ng xanh nh\u01b0 kh\u00f4ng d\u00f9ng nh\u1ef1a, ti\u1ebft ki\u1ec7m \u0111i\u1ec7n n\u01b0\u1edbc, ph\u00e2n lo\u1ea1i r\u00e1c \u2013 d\u1ef1 \u00e1n \u0111\u00e3 bi\u1ebfn l\u1ed1i s\u1ed1ng xanh th\u00e0nh m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u1eadp th\u1ec3 v\u1eeba vui v\u1eeba \u00fd ngh\u0129a. Qua \u0111\u00f3 c\u00f3 th\u1ec3 th\u1ea5y Gen Z Vi\u1ec7t Nam r\u1ea5t nh\u1ea1y b\u00e9n trong vi\u1ec7c bi\u1ebfn kh\u00e1i ni\u1ec7m \u201cs\u1ed1ng xanh\u201d v\u1ed1n kh\u00f4 khan tr\u1edf th\u00e0nh ho\u1ea1t \u0111\u1ed9ng g\u1eafn k\u1ebft, d\u1ec5 lan truy\u1ec1n v\u00e0 d\u1ec5 duy tr\u00ec.<\/p>\n\n\n\n

M\u1ed9t v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u l\u00e0 s\u00e1ng ki\u1ebfn \u201c\u0110\u1ed5i gi\u1ea5y l\u1ea5y c\u00e2y\u201d, \u0111\u01b0\u1ee3c nhi\u1ec1u c\u00e2u l\u1ea1c b\u1ed9 v\u00e0 d\u1ef1 \u00e1n t\u1ea1i c\u00e1c tr\u01b0\u1eddng h\u1ecdc \u1edf Vi\u1ec7t Nam tri\u1ec3n khai. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y thu h\u00fat s\u1ef1 tham gia c\u1ee7a c\u1ed9ng \u0111\u1ed3ng c\u1ea3 tr\u1ef1c ti\u1ebfp l\u1eabn qua m\u1ea1ng x\u00e3 h\u1ed9i. \u0110i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh l\u00e0 t\u00ednh h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 v\u00e0 g\u1eafn v\u1edbi l\u1ee3i \u00edch thi\u1ebft th\u1ef1c: khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00e2n gom gi\u1ea5y v\u1ee5n, s\u00e1ch c\u0169 \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y c\u00e2y xanh mang v\u1ec1 ch\u0103m s\u00f3c. S\u00e1ng ki\u1ebfn kh\u00f4ng ch\u1ec9 g\u00f3p ph\u1ea7n gi\u1ea3m thi\u1ec3u r\u00e1c th\u1ea3i m\u00e0 c\u00f2n kh\u01a1i g\u1ee3i trong c\u1ed9ng \u0111\u1ed3ng \u00fd th\u1ee9c t\u00e1i ch\u1ebf v\u00e0 t\u00ecnh y\u00eau thi\u00ean nhi\u00ean. \u0110\u00e1ng ch\u00fa \u00fd, d\u1ef1 \u00e1n v\u1ed1n kh\u1edfi ngu\u1ed3n t\u1eeb m\u1ed9t nh\u00f3m nh\u1ecf b\u1ea1n tr\u1ebb, nh\u01b0ng nh\u1edd s\u1ee9c lan t\u1ecfa tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh ho\u1ea1t \u0111\u1ed9ng c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ebfn nhi\u1ec1u tr\u01b0\u1eddng h\u1ecdc v\u00e0 khu d\u00e2n c\u01b0.<\/p>\n\n\n\n

\"\"\/
Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ed5i gi\u1ea5y l\u1ea5y c\u00e2y<\/strong>
http:\/\/mtcs.1cdn.vn\/2019\/09\/28\/moitruong.net.vn-wp-content-uploads-2019-09-_doi-giay-lay-cay-2.jpg<\/a><\/figcaption><\/figure>\n\n\n\n

C\u00f3 th\u1ec3 th\u1ea5y \u0111i\u1ec3m r\u1eb1ng, d\u1ef1 \u00e1n xanh do Gen Z kh\u1edfi x\u01b0\u1edbng l\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o, k\u1ebft n\u1ed1i v\u00e0 lan t\u1ecfa nhanh ch\u00f3ng. Th\u1ebf h\u1ec7 n\u00e0y kh\u00f4ng ng\u1ea1i th\u1eed nghi\u1ec7m nh\u1eefng h\u00ecnh th\u1ee9c m\u1edbi, t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u1ec3 bi\u1ebfn th\u00f4ng \u0111i\u1ec7p xanh th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a \u0111\u1eddi s\u1ed1ng c\u1ed9ng \u0111\u1ed3ng. Quan tr\u1ecdng h\u01a1n, Gen Z kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vai tr\u00f2 \u201cng\u01b0\u1eddi ti\u00eau d\u00f9ng xanh\u201d m\u00e0 c\u00f2n tr\u1edf th\u00e0nh \u201cng\u01b0\u1eddi ki\u1ebfn t\u1ea1o xanh\u201d, t\u1ea1o ra nh\u1eefng d\u1ef1 \u00e1n c\u1ee5 th\u1ec3 \u0111\u1ec3 k\u00eau g\u1ecdi, khuy\u1ebfn kh\u00edch v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y l\u1ed1i s\u1ed1ng xanh \u1edf Gen Z \u0111ang d\u1ecbch chuy\u1ec3n t\u1eeb \u00fd th\u1ee9c c\u00e1 nh\u00e2n sang h\u00e0nh \u0111\u1ed9ng x\u00e3 h\u1ed9i, g\u00f3p ph\u1ea7n \u0111\u1ecbnh h\u00ecnh phong c\u00e1ch s\u1ed1ng b\u1ec1n v\u1eefng cho th\u1ebf h\u1ec7 hi\u1ec7n t\u1ea1i v\u00e0 c\u1ea3 t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

3. C\u01a1 h\u1ed9i v\u00e0 s\u1ef1 c\u1ed9ng h\u01b0\u1edfng cho phong tr\u00e0o xanh c\u1ee7a Gen Z:<\/strong><\/h2>\n\n\n\n

C\u01a1 h\u1ed9i t\u1eeb b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u:<\/em><\/strong>
Trong b\u1ed1i c\u1ea3nh bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu v\u00e0 suy tho\u00e1i m\u00f4i tr\u01b0\u1eddng ng\u00e0y c\u00e0ng hi\u1ec7n h\u1eefu, th\u1ebf h\u1ec7 Gen Z tr\u01b0\u1edfng th\u00e0nh c\u00f9ng v\u1edbi nh\u1eefng l\u1eddi c\u1ea3nh b\u00e1o kh\u1ea9n thi\u1ebft v\u1ec1 kh\u1ee7ng ho\u1ea3ng sinh th\u00e1i. Ch\u00ednh b\u1ed1i c\u1ea3nh n\u00e0y l\u1ea1i m\u1edf ra c\u01a1 h\u1ed9i \u0111\u1ec3 Gen Z \u0111\u1ecbnh h\u00ecnh b\u1ea3n th\u00e2n nh\u01b0 m\u1ed9t th\u1ebf h\u1ec7 ti\u00ean phong. Khi th\u00e1ch th\u1ee9c tr\u1edf th\u00e0nh ch\u1ea5t x\u00fac t\u00e1c, Gen Z c\u00f3 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 bi\u1ebfn \u00e1p l\u1ef1c th\u00e0nh \u0111\u1ed9ng l\u1ef1c, ph\u00e1t huy tinh th\u1ea7n \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, t\u1eeb \u0111\u00f3 kh\u1eb3ng \u0111\u1ecbnh ti\u1ebfng n\u00f3i c\u1ee7a m\u00ecnh trong c\u00e1c v\u1ea5n \u0111\u1ec1 to\u00e0n c\u1ea7u. Nh\u1edd v\u00e0o s\u1ef1 nh\u1ea1y b\u00e9n v\u00e0 s\u1ef1 g\u1eafn k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi c\u00f4ng ngh\u1ec7, th\u1ebf h\u1ec7 n\u00e0y \u0111ang n\u1eafm b\u1eaft c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u00f4ng ch\u1ec9 thay \u0111\u1ed5i l\u1ed1i s\u1ed1ng c\u00e1 nh\u00e2n m\u00e0 c\u00f2n t\u1ea1o d\u1ef1ng nh\u1eefng chu\u1ea9n m\u1ef1c x\u00e3 h\u1ed9i m\u1edbi xoay quanh ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

C\u01a1 h\u1ed9i t\u1eeb s\u1ef1 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 v\u00e0 truy\u1ec1n th\u00f4ng s\u1ed1<\/em><\/strong>
Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn r\u1eb1ng s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn \u0111\u00e3 mang \u0111\u1ebfn cho Gen Z m\u1ed9t \u201cs\u00e2n ch\u01a1i\u201d ch\u01b0a t\u1eebng c\u00f3 trong l\u1ecbch s\u1eed. Th\u00f4ng qua \u0111\u00f3, Gen Z kh\u00f4ng ch\u1ec9 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn th\u00f4ng tin li\u00ean quan \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng, m\u00e0 c\u00f2n c\u00f3 c\u01a1 h\u1ed9i lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p s\u1ed1ng xanh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 r\u1ed9ng r\u00e3i. C\u00f4ng ngh\u1ec7 cho ph\u00e9p vi\u1ec7c k\u1ebft n\u1ed1i, chia s\u1ebb v\u00e0 nh\u00e2n r\u1ed9ng nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ch\u1ec9 trong v\u00e0i c\u00fa nh\u1ea5p chu\u1ed9t, gi\u00fap c\u00e1c phong tr\u00e0o xanh do Gen Z kh\u1edfi x\u01b0\u1edbng ho\u1eb7c tham gia d\u1ec5 d\u00e0ng v\u01b0\u1ee3t qua ranh gi\u1edbi \u0111\u1ecba l\u00fd, t\u1ea1o ra s\u1ef1 g\u1eafn k\u1ebft to\u00e0n c\u1ea7u v\u00e0 n\u00e2ng cao \u1ea3nh h\u01b0\u1edfng c\u1ee7a th\u1ebf h\u1ec7 n\u00e0y trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh xu h\u01b0\u1edbng s\u1ed1ng b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

C\u01a1 h\u1ed9i t\u1eeb s\u1ef1 h\u1ed7 tr\u1ee3 ch\u00ednh s\u00e1ch v\u00e0 xu th\u1ebf ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/em><\/strong>
Song h\u00e0nh v\u1edbi c\u00f4ng ngh\u1ec7, m\u1ed9t c\u01a1 h\u1ed9i quan tr\u1ecdng kh\u00e1c l\u00e0 s\u1ef1 d\u1ecbch chuy\u1ec3n trong t\u01b0 duy ch\u00ednh s\u00e1ch v\u00e0 \u01b0u ti\u00ean c\u1ee7a c\u00e1c ch\u00ednh ph\u1ee7, t\u1ed5 ch\u1ee9c qu\u1ed1c t\u1ebf v\u00e0 doanh nghi\u1ec7p to\u00e0n c\u1ea7u. Ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng \u0111ang tr\u1edf th\u00e0nh nguy\u00ean t\u1eafc trung t\u00e2m trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh t\u1ebf, x\u00e3 h\u1ed9i, t\u1eeb n\u0103ng l\u01b0\u1ee3ng, giao th\u00f4ng cho \u0111\u1ebfn gi\u00e1o d\u1ee5c v\u00e0 ti\u00eau d\u00f9ng. \u0110i\u1ec1u n\u00e0y t\u1ea1o m\u00f4i tr\u01b0\u1eddng thu\u1eadn l\u1ee3i \u0111\u1ec3 Gen Z c\u00f3 th\u00eam ngu\u1ed3n l\u1ef1c, c\u01a1 h\u1ed9i th\u1ef1c h\u00e0nh v\u00e0 tri\u1ec3n khai c\u00e1c s\u00e1ng ki\u1ebfn xanh. Khi c\u00e1c gi\u00e1 tr\u1ecb s\u1ed1ng b\u1ec1n v\u1eefng \u0111\u00e3 v\u00e0 \u0111ang tr\u1edf th\u00e0nh xu th\u1ebf ch\u00ednh th\u1ed1ng, nh\u1eefng h\u00e0nh \u0111\u1ed9ng c\u1ee7a Gen Z kh\u00f4ng c\u00f2n b\u1ecb coi l\u00e0 \u201ckh\u00e1c bi\u1ec7t\u201d m\u00e0 thay v\u00e0o \u0111\u00f3 \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn nh\u01b0 xu h\u01b0\u1edbng ph\u00f9 h\u1ee3p v\u1edbi ti\u1ebfn tr\u00ecnh chung c\u1ee7a th\u1ebf gi\u1edbi.<\/p>\n\n\n\n

S\u1ef1 c\u1ed9ng h\u01b0\u1edfng t\u1eeb v\u0103n h\u00f3a ti\u00eau d\u00f9ng m\u1edbi<\/em><\/strong>
N\u1ebfu c\u01a1 h\u1ed9i m\u1edf ra t\u1eeb b\u00ean ngo\u00e0i, th\u00ec s\u1ef1 c\u1ed9ng h\u01b0\u1edfng l\u1ea1i \u0111\u1ebfn t\u1eeb s\u1ef1 thay \u0111\u1ed5i b\u00ean trong x\u00e3 h\u1ed9i, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u0103n h\u00f3a ti\u00eau d\u00f9ng. Ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi, kh\u00f4ng ch\u1ec9 gi\u1edbi tr\u1ebb, b\u1eaft \u0111\u1ea7u \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, d\u1ecbch v\u1ee5 c\u00f3 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i, hay c\u00e1c m\u00f4 h\u00ecnh kinh t\u1ebf tu\u1ea7n ho\u00e0n. Khi th\u00f3i quen ti\u00eau d\u00f9ng d\u1ecbch chuy\u1ec3n theo h\u01b0\u1edbng \u201cxanh h\u00f3a\u201d, Gen Z c\u00e0ng \u0111\u01b0\u1ee3c ti\u1ebfp th\u00eam s\u1ee9c m\u1ea1nh b\u1edfi s\u1ef1 \u0111\u1ed3ng thu\u1eadn x\u00e3 h\u1ed9i. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 c\u1ed9ng h\u01b0\u1edfng v\u1ec1 h\u00e0nh vi, m\u00e0 c\u00f2n l\u00e0 c\u1ed9ng h\u01b0\u1edfng v\u1ec1 gi\u00e1 tr\u1ecb, khi m\u00f4i tr\u01b0\u1eddng tr\u1edf th\u00e0nh ti\u00eau ch\u00ed chung \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t l\u1ed1i s\u1ed1ng t\u1ed1t \u0111\u1eb9p h\u01a1n.<\/p>\n\n\n\n

S\u1ef1 c\u1ed9ng h\u01b0\u1edfng t\u1eeb t\u00ednh li\u00ean th\u1ebf h\u1ec7<\/em><\/strong>
Phong tr\u00e0o xanh c\u1ee7a Gen Z kh\u00f4ng \u0111\u1ee9ng m\u1ed9t m\u00ecnh m\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 c\u1ed9ng h\u01b0\u1edfng t\u1eeb c\u00e1c th\u1ebf h\u1ec7 kh\u00e1c, bao g\u1ed3m c\u1ea3 ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc v\u00e0 tr\u1ebb em th\u1ebf h\u1ec7 Alpha. S\u1ef1 lan t\u1ecfa gi\u00e1 tr\u1ecb s\u1ed1ng xanh gi\u00fap h\u00ecnh th\u00e0nh c\u1ea7u n\u1ed1i li\u00ean th\u1ebf h\u1ec7, n\u01a1i m\u00e0 nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a Gen Z truy\u1ec1n c\u1ea3m h\u1ee9ng cho th\u1ebf h\u1ec7 tr\u1ebb h\u01a1n, \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 b\u1edfi s\u1ef1 h\u1ed7 tr\u1ee3 v\u00e0 th\u1eeba nh\u1eadn t\u1eeb th\u1ebf h\u1ec7 l\u1edbn h\u01a1n. Ch\u00ednh s\u1ef1 c\u1ed9ng h\u01b0\u1edfng n\u00e0y g\u00f3p ph\u1ea7n bi\u1ebfn c\u00e1c h\u00e0nh \u0111\u1ed9ng r\u1eddi r\u1ea1c th\u00e0nh phong tr\u00e0o x\u00e3 h\u1ed9i c\u00f3 chi\u1ec1u s\u00e2u, m\u1edf r\u1ed9ng s\u1ee9c \u1ea3nh h\u01b0\u1edfng ra kh\u1ecfi ph\u1ea1m vi tu\u1ed5i tr\u1ebb, h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i l\u00e2u d\u00e0i v\u00e0 to\u00e0n di\u1ec7n.<\/p>\n\n\n\n

S\u1ef1 c\u1ed9ng h\u01b0\u1edfng t\u1eeb tinh th\u1ea7n to\u00e0n c\u1ea7u v\u00e0 t\u00ednh c\u1ed9ng \u0111\u1ed3ng<\/em><\/strong>
\u0110i\u1ec3m \u0111\u1eb7c tr\u01b0ng c\u1ee7a Gen Z l\u00e0 \u00fd th\u1ee9c to\u00e0n c\u1ea7u, \u0111i\u1ec1u n\u00e0y t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho phong tr\u00e0o xanh c\u1ee7a h\u1ecd d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y s\u1ef1 c\u1ed9ng h\u01b0\u1edfng t\u1eeb c\u00e1c phong tr\u00e0o, t\u1ed5 ch\u1ee9c v\u00e0 c\u00e1 nh\u00e2n tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. T\u1eeb \u0111\u00f3, tinh th\u1ea7n c\u1ed9ng \u0111\u1ed3ng v\u01b0\u1ee3t bi\u00ean gi\u1edbi qu\u1ed1c gia \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh, th\u00fac \u0111\u1ea9y s\u1ef1 h\u1ee3p t\u00e1c xuy\u00ean v\u0103n h\u00f3a v\u00e0 chia s\u1ebb kinh nghi\u1ec7m. Phong tr\u00e0o xanh c\u1ee7a Gen Z kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng c\u1ee5c b\u1ed9 m\u00e0 mang t\u00ednh to\u00e0n c\u1ea7u, v\u00e0 ch\u00ednh t\u00ednh to\u00e0n c\u1ea7u \u1ea5y l\u00e0m gia t\u0103ng s\u1ee9c m\u1ea1nh c\u1ed9ng h\u01b0\u1edfng. Khi c\u00e1c c\u00e1 nh\u00e2n nh\u1eadn ra r\u1eb1ng h\u00e0nh \u0111\u1ed9ng nh\u1ecf c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ph\u1ea7n trong s\u1ef1 chuy\u1ec3n \u0111\u1ed9ng chung to\u00e0n c\u1ea7u, h\u1ecd c\u00e0ng c\u00f3 th\u00eam \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 duy tr\u00ec v\u00e0 m\u1edf r\u1ed9ng l\u1ed1i s\u1ed1ng xanh.<\/p>\n\n\n\n

M\u1ed9t minh ch\u1ee9ng r\u00f5 n\u00e9t cho c\u01a1 h\u1ed9i v\u00e0 s\u1ef1 c\u1ed9ng h\u01b0\u1edfng c\u1ee7a phong tr\u00e0o xanh do Gen Z kh\u1edfi x\u01b0\u1edbng ch\u00ednh l\u00e0 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch \u201c\u0110\u1ed5i gi\u1ea5y l\u1ea5y c\u00e2y\u201d, \u201c\u0110\u1ed5i r\u00e1c l\u1ea5y qu\u00e0\u201d hay \u201cGreen Friday\u201d t\u1ea1i Vi\u1ec7t Nam. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y kh\u00f4ng ch\u1ec9 thu h\u00fat h\u00e0ng ch\u1ee5c ngh\u00ecn b\u1ea1n tr\u1ebb tham gia m\u00e0 c\u00f2n nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a doanh nghi\u1ec7p, tr\u01b0\u1eddng h\u1ecdc v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c m\u00f4i tr\u01b0\u1eddng. \u0110i\u1ec3m \u0111\u1eb7c bi\u1ec7t n\u1eb1m \u1edf ch\u1ed7 nh\u1eefng s\u00e1ng ki\u1ebfn n\u00e0y kh\u1edfi \u0111\u1ea7u r\u1ea5t nh\u1ecf, nh\u01b0ng nh\u1edd s\u1ef1 c\u1ed9ng h\u01b0\u1edfng c\u1ee7a truy\u1ec1n th\u00f4ng, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 s\u1ef1 tham gia \u0111a chi\u1ec1u, ch\u00fang \u0111\u00e3 tr\u1edf th\u00e0nh phong tr\u00e0o r\u1ed9ng kh\u1eafp. Qua \u0111\u00f3, c\u00f3 th\u1ec3 th\u1ea5y Gen Z kh\u00f4ng ch\u1ec9 c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 h\u00e0nh \u0111\u1ed9ng xanh, m\u00e0 c\u00f2n bi\u1ebft c\u00e1ch t\u1eadn d\u1ee5ng m\u1ea1ng l\u01b0\u1edbi k\u1ebft n\u1ed1i x\u00e3 h\u1ed9i \u0111\u1ec3 bi\u1ebfn nh\u1eefng \u00fd t\u01b0\u1edfng nh\u1ecf b\u00e9 th\u00e0nh l\u00e0n s\u00f3ng lan t\u1ecfa m\u1ea1nh m\u1ebd, g\u00f3p ph\u1ea7n \u0111\u1ecbnh h\u00ecnh xu h\u01b0\u1edbng s\u1ed1ng b\u1ec1n v\u1eefng trong c\u1ed9ng \u0111\u1ed3ng. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u1ebf h\u1ec7 ti\u00ean phong \u2013 bi\u1ebfn n\u1ed7 l\u1ef1c c\u00e1 nh\u00e2n th\u00e0nh phong tr\u00e0o x\u00e3 h\u1ed9i, bi\u1ebfn c\u01a1 h\u1ed9i th\u00e0nh \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 ki\u1ebfn t\u1ea1o m\u1ed9t t\u01b0\u01a1ng lai xanh h\u01a1n.<\/p>\n\n\n\n

K\u1ebft lu\u1eadn:<\/strong><\/h2>\n\n\n\n

Nh\u00ecn l\u1ea1i h\u00e0nh tr\u00ecnh t\u1eeb vi\u1ec7c \u201cxanh h\u00f3a b\u1ea3n th\u00e2n\u201d, \u0111\u1ebfn lan t\u1ecfa qua c\u00e1c d\u1ef1 \u00e1n c\u1ed9ng \u0111\u1ed3ng, cho t\u1edbi vi\u1ec7c t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i v\u00e0 t\u1ea1o ra s\u1ef1 c\u1ed9ng h\u01b0\u1edfng x\u00e3 h\u1ed9i, c\u00f3 th\u1ec3 th\u1ea5y Gen Z \u0111ang t\u1eebng b\u01b0\u1edbc \u0111\u1ecbnh h\u00ecnh m\u1ed9t k\u1ef7 nguy\u00ean s\u1ed1ng xanh m\u1edbi. Th\u1ebf h\u1ec7 n\u00e0y kh\u00f4ng ch\u1ec9 thay \u0111\u1ed5i c\u00e1ch ti\u00eau d\u00f9ng, c\u00e1ch sinh ho\u1ea1t, m\u00e0 c\u00f2n chuy\u1ec3n d\u1ecbch nh\u1eadn th\u1ee9c chung c\u1ee7a x\u00e3 h\u1ed9i v\u1ec1 m\u00f4i tr\u01b0\u1eddng: t\u1eeb tr\u00e1ch nhi\u1ec7m b\u1ecb \u0111\u1ed9ng sang l\u1ef1a ch\u1ecdn ch\u1ee7 \u0111\u1ed9ng, t\u1eeb h\u00e0nh \u0111\u1ed9ng nh\u1ecf l\u1ebb sang phong tr\u00e0o r\u1ed9ng kh\u1eafp. \u0110i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a Gen Z n\u1eb1m \u1edf kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd v\u00e0 s\u00e1ng t\u1ea1o kh\u00f4ng ng\u1eebng, gi\u00fap nh\u1eefng gi\u00e1 tr\u1ecb xanh tr\u1edf n\u00ean g\u1ea7n g\u0169i, h\u1ea5p d\u1eabn v\u00e0 th\u1eddi th\u01b0\u1ee3ng, \u0111\u1eb7c bi\u1ec7t v\u1edbi gi\u1edbi tr\u1ebb.<\/p>\n\n\n\n

\u0110i\u1ec1u \u0111\u00f3 cho th\u1ea5y, phong tr\u00e0o xanh do Gen Z kh\u1edfi x\u01b0\u1edbng kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf m\u1ed9t xu h\u01b0\u1edbng, m\u00e0 \u0111ang tr\u1edf th\u00e0nh m\u1ed9t \u0111\u1ed9ng l\u1ef1c x\u00e3 h\u1ed9i mang t\u00ednh l\u00e2u d\u00e0i. V\u1edbi s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p v\u00e0 ch\u00ednh s\u00e1ch c\u00f4ng, Gen Z ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 bi\u1ebfn nh\u1eefng n\u1ed7 l\u1ef1c hi\u1ec7n t\u1ea1i th\u00e0nh n\u1ec1n t\u1ea3ng b\u1ec1n v\u1eefng cho t\u01b0\u01a1ng lai. V\u00e0 tr\u00ean h\u00e0nh tr\u00ecnh \u1ea5y, Gen Z kh\u00f4ng ch\u1ec9 l\u00e0 th\u1ebf h\u1ec7 ti\u00ean phong, m\u00e0 c\u00f2n l\u00e0 c\u1ea7u n\u1ed1i d\u1eabn d\u1eaft c\u00e1c th\u1ebf h\u1ec7 kh\u00e1c c\u00f9ng chung tay ki\u1ebfn t\u1ea1o m\u1ed9t x\u00e3 h\u1ed9i xanh \u2013 n\u01a1i ph\u00e1t tri\u1ec3n v\u00e0 b\u1ec1n v\u1eefng c\u00f3 th\u1ec3 song h\u00e0nh.<\/p>\n\n\n\n

T\u00e0i li\u1ec7u tham kh\u1ea3o:<\/strong><\/h2>\n\n\n\n
    \n
  1. First Insight (2022), The State of Consumer Spending: Gen Z Influencing All Generations to Make Sustainability-First Purchasing Decisions.<\/li>\n\n\n\n
  2. Deloitte. (2023). Gen Z and Millennials Survey 2023. Deloitte Insights.<\/li>\n\n\n\n
  3. McKinsey & Company. (2020) Meet Generation Z: Shaping the future of shopping<\/li>\n\n\n\n
  4. NIQ (2018), Was 2018 the year of the influential sustainable consumer?, https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2018\/was-2018-the-year-of-the-influential-sustainable-consumer\/<\/a>,  accessed in 21\/08\/2025<\/li>\n\n\n\n
  5. World Economic Forum (2022), Gen Z cares about sustainability more than anyone else \u2013 and is starting to make others feel the same, https:\/\/www.weforum.org\/stories\/2022\/03\/generation-z-sustainability-lifestyle-buying-decisions\/.<\/li>\n\n\n\n
  6. H\u00e0 Linh (2025), Gen Z – th\u1ebf h\u1ec7 ti\u00ean phong ‘\u0111i ng\u01b0\u1ee3c’ \u0111\u1ec3 gi\u1eef xanh m\u00f4i tr\u01b0\u1eddng, https:\/\/vtcnews.vn\/gen-z-the-he-tien-phong-di-nguoc-de-giu-xanh-moi-truong-ar949922.html<\/li>\n\n\n\n
  7. H\u1ed3ng \u0110i\u1ec7p (2024), \u0110\u1ed5i s\u00e1ch l\u1ea5y c\u00e2y – lan t\u1ecfa h\u00e0nh \u0111\u1ed9ng \u0111\u1eb9p trong gi\u1edbi tr\u1ebb, https:\/\/baotintuc.vn\/nguoi-tot-viec-tot\/doi-sach-lay-cay-lan-toa-hanh-dong-dep-trong-gioi-tre-20240729114314482.htm<\/li>\n<\/ol>\n\n\n\n

    Gen Z and the journey of creating green projects<\/strong><\/h2>\n\n\n\n

    Introduction:<\/h2>\n\n\n\n

    Gen Z, born between 1995 and 2010, are considered \u201cdigital natives\u201d as they grew up with the internet, social media, and mobile devices. The ability to access and process multiple sources of information simultaneously has created a generation with hypercognitive thinking, flexible in combining real and virtual experiences. This characteristic helps them form new, sensitive perspectives on social and environmental issues. A typical survey in Brazil conducted by McKinsey and Box 1824 in 2018 showed that Gen Z \u2013 accounting for about 20% of the population \u2013 not only has a strong influence on consumer behavior, but also spreads a new value system based on the search for truth. The four core behaviors that stand out in this generation are: promoting self-expression instead of accepting \u201clabels\u201d, knowing how to motivate oneself, trusting dialogue in resolving conflicts and making decisions based on pragmatism. Therefore, Gen Z is called \u201cTrue Gen\u201d, different from Millennials \u2013 the previous generation associated with individualism and self-idealization. With that identity, Gen Z is gradually becoming a pioneering generation, not only in consumption but also in shaping new lifestyle trends, especially green lifestyle \u2013 where environmental responsibility is associated with personal identity and daily choices.<\/p>\n\n\n\n

    \"\"\/
    Young people participate in the campaign Let’s clean the ocean<\/strong><\/strong>
    (    https:\/\/newstarpaper.vn\/wp-content\/uploads\/2022\/06\/gen-z-bao-ve-moi-truong-1.jpg<\/a> )<\/figcaption><\/figure>\n\n\n\n

    1. Ideas all start from green living:<\/strong><\/h2>\n\n\n\n

    Gen Z is increasingly asserting its position as a pioneering generation in creating positive changes for society, especially in the environmental field. Unlike previous generations, their concern for environmental issues is not just limited to awareness or slogans, but has become a part of their personal identity and daily lifestyle. “Going green” for Gen Z is not a short-term trend, but is approached as a way to express life values, linking social responsibility with their own style. In this generation, consumer choices, product usage, and even entertainment habits are all linked to environmental awareness and the desire to create a positive impact on the community. One of the areas where Gen Z\u2019s green concerns are most evident is fashion. While Millennials have been criticized for being the \u201cfast fashion generation,\u201d Gen Z has responded by supporting sustainable fashion. Trends such as \u201cthrift shopping,\u201d DIY (recycling and creating your own old clothes), or prioritizing brands that use environmentally friendly materials all stem from this generation\u2019s conscious choices. For Gen Z, wearing secondhand clothes is not simply about saving money, but also becomes a statement of personal style and environmental responsibility.<\/p>\n\n\n\n

    \"\"\/
    Gen Z loves shopping for second-hand goods<\/strong><\/strong>
    https:\/\/cdn2.tuoitre.vn\/thumb_w\/1200\/471584752817336320\/2024\/7\/17\/anh-do-secondhand-1-17211884104041089825344.jpg<\/a><\/figcaption><\/figure>\n\n\n\n

    Not only in fashion, Gen Z’s concern for the environment is also evident in general consumer behavior. First Sight’s survey (2022) shows that 75% of Gen Z prioritize sustainable shopping over brand names, a much higher rate than other generations, clearly showing that they put environmental responsibility above other frivolous values. This trend is also reflected in Vietnam, when young people proactively choose organic food, vegan cosmetics, products with environmentally friendly packaging and support green businesses. A report from First Insight also noted that 62% of Gen Z consumers prioritize green brands, and 73% are willing to pay more for sustainable products. In addition to fashion, Gen Z also stands out in minimalist living trends – reducing waste (zero waste). They join hands to eliminate disposable plastic items, carry water bottles, use cloth bags, and spread hashtags like #zerowaste or #plasticfree on social networks. This trend is not only an individual action, but also a style that spreads widely through digital platforms.<\/p>\n\n\n\n

    In particular, Gen Z does not stop at personal changes but also proactively participates in community projects and social campaigns. The Fridays for Future movement initiated by Greta Thunberg has attracted millions of students around the world to take to the streets for the climate, in which Gen Z plays a central role. In Vietnam, initiatives such as “Green Gen Z”, “Green Living Every Day”, or activities of environmental clubs in universities (for example: GreenHub, ECO Vietnam Group, projects in the spirit of 6R – Refuse, Reduce, Reuse, Recycle, Repair, Rot) are proof of the proactive participation of the young generation. They consider participating in green projects not only as a responsible act, but also as a way to connect with the community, learn skills and spread life values.<\/p>\n\n\n\n

    From the above practices, it can be seen that Gen Z has taken \u201cgreening themselves\u201d to a new level, where the environment is linked to personal identity and generational affirmation. Green living is no longer seen as a mere obligation or responsibility, but has become a proactive, voluntary and even trendy choice . It is this change that has urged Gen Z to not only stop at personal lifestyle, but also expand to the community through green projects, creating a wider spread and social impact.<\/p>\n\n\n\n

    2. Spreading green lifestyle to the community through green projects:<\/strong><\/h2>\n\n\n\n

    While at the individual level, Gen Z has shown a shift in consumer choices and lifestyle towards greening, a more notable trend is that they seek to spread these changes to the community. The young generation not only wants to \u201clive green for themselves\u201d but also wants that lifestyle to resonate and become a habit for the collective. It is the spirit of action and the desire to create social impact that has promoted many green projects initiated or participated in by Gen Z, from local to international scale.
    One of the most prominent international examples is the Fridays for Future movement, which originated from the individual actions of Greta Thunberg, a Swedish Gen Z student. Greta\u2019s persistent climate protest in front of the Swedish Parliament quickly inspired and transformed into a global movement, with millions of students in more than 150 countries taking to the streets to call for climate action. This project shows that Gen Z has the ability to use small actions to initiate a widespread spread, while also demonstrating the power of connection and communication of the younger generation in shaping social issues.
    In addition to global movements, Gen Z also creates many forms of projects closer to everyday life, such as recycled fashion startups, food waste reduction apps, or digital media channels that guide minimalist living and zero-waste living. These projects not only create direct solutions to limit negative impacts on the environment, but also encourage the consumer community to consume more responsibly. Notably, many Gen Z projects choose social media platforms as “extensions” to spread, turning green messages into popular trends and movements among young people.
    In Vietnam, the \u201c7 days of green living<\/em>\u201d campaign launched by the Green Fair project has attracted the attention of the student community and quickly spread into an online challenge, attracting thousands of participants. With a simple form \u2013 one green action a day such as not using plastic, saving electricity and water, sorting garbage \u2013 the project has turned green living into a collective experience that is both fun and meaningful. Through this, it can be seen that Vietnamese Gen Z is very sensitive in turning the dry concept of \u201cgreen living\u201d into a cohesive, easily spread and easily maintained activity.
    A typical example is the \u201cExchange paper for trees\u201d initiative, implemented by many clubs and projects at schools in Vietnam. This activity attracts community participation both directly and via social networks. The highlight of the program is its specific actions and practical benefits: encouraging people to collect scrap paper and old books to exchange for trees to take home and care for. The initiative not only contributes to reducing waste but also arouses in the community the awareness of recycling and love of nature. Notably, the project originated from a small group of young people, but thanks to its spread on social networks, it quickly became an activity with a positive impact on many schools and residential areas.<\/p>\n\n\n\n

    \"\"\/
    Paper for Trees Program<\/strong><\/strong>
    http:\/\/mtcs.1cdn.vn\/2019\/09\/28\/moitruong.net.vn-wp-content-uploads-2019-09-_doi-giay-lay-cay-2.jpg<\/a><\/figcaption><\/figure>\n\n\n\n

    It can be seen that the green projects initiated by Gen Z are creative, connected and spread quickly. This generation is not afraid to experiment with new forms, taking advantage of digital technology to turn green messages into part of community life. More importantly, Gen Z does not just stop at the role of “green consumers” but also becomes “green creators”, creating specific projects to call, encourage and inspire. This shows that the green lifestyle of Gen Z is shifting from personal awareness to social action, contributing to shaping a sustainable lifestyle for the current and future generations.<\/p>\n\n\n\n

    3. Opportunities and resonance for Gen Z’s green movement:<\/strong><\/h2>\n\n\n\n

    Opportunities from the global context:<\/em><\/strong>
    In the context of increasingly present climate change and environmental degradation, Gen Z has grown up with urgent warnings about the ecological crisis. This context opens up opportunities for Gen Z to shape itself as a pioneering generation. When challenges become catalysts, Gen Z has the conditions to turn pressure into motivation, promote the spirit of innovation, thereby asserting its voice on global issues. Thanks to its acumen and close connection with technology, this generation is seizing the opportunity to not only change personal lifestyles but also create new social norms around sustainable development.<\/p>\n\n\n\n

    Opportunities from the development of technology and digital media<\/em><\/strong>
    It is undeniable that the explosion of digital technology, social networks and online platforms has given Gen Z an unprecedented \u201cplayground\u201d in history. Through this, Gen Z not only has easy access to information related to the environment, but also has the opportunity to spread the message of green living quickly and widely. Technology allows for the connection, sharing and replication of creative ideas in just a few clicks, helping green movements initiated or participated by Gen Z easily overcome geographical boundaries, creating global cohesion and enhancing the influence of this generation in shaping sustainable living trends.<\/p>\n\n\n\n

    Opportunities from policy support and sustainable development trends<\/em><\/strong>
    Along with technology, another important opportunity is the shift in policy thinking and priorities of governments, international organizations and global businesses. Sustainable development is becoming a central principle in economic and social strategies, from energy, transportation to education and consumption. This creates a favorable environment for Gen Z to have more resources and opportunities to practice and implement green initiatives. As sustainable living values have become mainstream, Gen Z\u2019s actions are no longer considered \u201cdifferent\u201d but instead are seen as a trend in line with the general progress of the world.<\/p>\n\n\n\n

    Resonance from new consumer culture<\/em><\/strong>
    While opportunities open up from the outside, the resonance comes from changes within society, especially consumer culture. More and more people, not just young people, are beginning to prioritize choosing environmentally friendly products, socially responsible services, or circular economic models. As consumer habits shift towards \u201cgreening\u201d, Gen Z is further empowered by social consensus. This is not only a resonance of behavior, but also a resonance of values, when the environment becomes a common criterion for building a better lifestyle.<\/p>\n\n\n\n

    Intergenerational magnetic resonance<\/em><\/strong>
    The Gen Z green movement does not stand alone but receives resonance from other generations, including the elders and children of Generation Alpha. The spread of green living values helps form an intergenerational bridge, where Gen Z’s efforts inspire the younger generation, while also being reinforced by support and recognition from the older generation. It is this resonance that contributes to turning discrete actions into a profound social movement, expanding its influence beyond the youth, towards long-term and comprehensive change.<\/p>\n\n\n\n

    Resonance from global spirit and community<\/em><\/strong>
    Gen Z is characterized by a global consciousness, which makes it easy for their green movement to find resonance with movements, organizations and individuals around the world. From there, a community spirit that transcends national borders is formed, promoting cross-cultural cooperation and shared experiences. Gen Z\u2019s green movement is not just a local phenomenon but a global one, and it is this globality that increases the power of resonance. When individuals realize that their small actions can be part of a global movement, they are more motivated to maintain and expand green lifestyles.<\/p>\n\n\n\n

    A clear demonstration of the opportunity and resonance of the green movement initiated by Gen Z is the success of the campaigns “Exchange paper for trees”, “Exchange trash for gifts” or “Green Friday” in Vietnam. These programs not only attract tens of thousands of young people to participate but also receive the support of businesses, schools and environmental organizations. The special thing is that these initiatives started very small, but thanks to the resonance of media, social networks and multi-dimensional participation, they have become widespread movements. Through that, it can be seen that Gen Z not only has the opportunity to act green, but also knows how to take advantage of social networks to turn small ideas into strong waves, contributing to shaping the trend of sustainable living in the community. This is also the core value of the pioneer generation – turning personal efforts into social movements, turning opportunities into motivation to create a greener future.<\/p>\n\n\n\n

    Conclude:<\/strong><\/h2>\n\n\n\n

    Looking back at the journey from \u201cgreening oneself\u201d, to spreading through community projects, to taking advantage of opportunities and creating social resonance, it can be seen that Gen Z is gradually shaping a new era of green living. This generation not only changes the way of consumption and living, but also shifts the general awareness of society about the environment: from passive responsibility to proactive choice, from small actions to widespread movements. The difference of Gen Z lies in the ability to connect strongly and constantly innovate, helping green values become closer, attractive and trendy, especially for young people.<\/p>\n\n\n\n

    That shows that the green movement initiated by Gen Z is not just a trend, but is becoming a long-term social driving force. With the support of organizations, businesses and public policies, Gen Z can completely turn current efforts into a sustainable foundation for the future. And on that journey, Gen Z is not only a pioneer generation, but also a bridge leading other generations to join hands in creating a green society – where development and sustainability can go hand in hand.<\/p>\n\n\n\n

    References:<\/strong><\/h2>\n\n\n\n
      \n
    1. First Insight (2022), The State of Consumer Spending: Gen Z Influencing All Generations to Make Sustainability-First Purchasing Decisions.<\/li>\n\n\n\n
    2. Deloitte. (2023). Gen Z and Millennials Survey 2023. Deloitte Insights.<\/li>\n\n\n\n
    3. McKinsey & Company. (2020) Meet Generation Z: Shaping the future of shopping<\/li>\n\n\n\n
    4. NIQ (2018), Was 2018 the year of the influential sustainable consumer?, https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2018\/was-2018-the-year-of-the-influential-sustainable-consumer\/ <\/a>, accessed in August 21, 2025<\/li>\n\n\n\n
    5. World Economic Forum (2022), Gen Z cares about sustainability more than anyone else \u2013 and is starting to make others feel the same, https:\/\/www.weforum.org\/stories\/2022\/03\/generation-z-sustainability-lifestyle-buying-decisions\/.<\/li>\n\n\n\n
    6. Ha Linh (2025), Gen Z – the pioneering generation ‘going against the grain’ to keep the environment green, https:\/\/vtcnews.vn\/gen-z-the-he-tien-phong-di-nguoc-de-giu-xanh-moi-truong-ar949922.html<\/li>\n\n\n\n
    7. Hong Diep (2024), Exchange books for trees – spreading good deeds among young people, https:\/\/baotintuc.vn\/nguoi-tot-viec-tot\/doi-sach-lay-cay-lan-toa-hanh-dong-dep-trong-gioi-tre-20240729114314482.htm<\/li>\n<\/ol>\n\n\n\n

      <\/p>","protected":false},"excerpt":{"rendered":"

      Gen Z v\u00e0 h\u00e0nh tr\u00ecnh ki\u1ebfn t\u1ea1o nh\u1eefng d\u1ef1 \u00e1n xanh M\u1edf \u0111\u1ea7u: Gen Z, nh\u1eefng ng\u01b0\u1eddi sinh ra trong giai \u0111o\u1ea1n 1995 \u2013 2010, \u0111\u01b0\u1ee3c xem l\u00e0 \u201cb\u1ea3n \u0111\u1ecba s\u1ed1\u201d khi l\u1edbn l\u00ean c\u00f9ng internet, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 x\u1eed l\u00fd \u0111\u1ed3ng th\u1eddi nhi\u1ec1u ngu\u1ed3n […]<\/p>\n","protected":false},"author":2,"featured_media":3514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[102,104,103,74,105,98],"class_list":["post-3511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-blog","tag-du-an-xanh","tag-gen-z","tag-green-project","tag-ky-nang-xanh","tag-loi-song-xanh","tag-xanh-hoa"],"_links":{"self":[{"href":"https:\/\/setycamp.vn\/en\/wp-json\/wp\/v2\/posts\/3511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/setycamp.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/setycamp.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/setycamp.vn\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/setycamp.vn\/en\/wp-json\/wp\/v2\/comments?post=3511"}],"version-history":[{"count":3,"href":"https:\/\/setycamp.vn\/en\/wp-json\/wp\/v2\/posts\/3511\/revisions"}],"predecessor-version":[{"id":3612,"href":"https:\/\/setycamp.vn\/en\/wp-json\/wp\/v2\/posts\/3511\/revisions\/3612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/setycamp.vn\/en\/wp-json\/wp\/v2\/media\/3514"}],"wp:attachment":[{"href":"https:\/\/setycamp.vn\/en\/wp-json\/wp\/v2\/media?parent=3511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/setycamp.vn\/en\/wp-json\/wp\/v2\/categories?post=3511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/setycamp.vn\/en\/wp-json\/wp\/v2\/tags?post=3511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}